Bachelor - Business Administration: Marketing

American InterContinental University's Bachelor of Business Administration in Marketing program is designed for students who are interested in learning the knowledge required to seek promotional and sales careers related to business. If you'd like to learn more about AIU Online's Bachelor of Business Administration in Marketing program, read on.

Frequently Asked Questions

What Kind of Program Is It?

The online Bachelor of Business Administration in Marketing program is designed to prepare you for an administrative or managerial career in business marketing. You will have the opportunity to learn about basic business functions, marketing practices, and more. Upon completing the program, you could know how to plan and execute effective sales and marketing tactics. You will also have the opportunity to learn about international marketing.

What Are the Prerequisites?

If you're thinking of applying to AIU Online's Bachelor of Business Administration in Marketing program, you should be interested in marketing and business management. Applicants to American InterContinental University's program should have already earned a high school diploma or equivalent; some programs may have additional requirements.

What Are the Course Requirements?

Required courses for the Bachelor of Business Administration in Marketing program cover basic business, marketing, and sales concepts. You will also take several general education courses. Some courses you may take include:

Core Business Administration Courses

Course CodeCourse Name
MKTG 305 Marketing Management
BUSN 310 International Legal and Ethical Issues in Business
MGMT 305 Management Information Systems
ACCT 310 Managerial Accounting
BUSN 311 Quantitative Methods and Analysis
FINA 310 Financial Management
MGMT 415 Global Operations Management
MGMT 422 Advanced Entrepreneurship
MGMT 499 Program Capstone

Marketing Specialization Courses

MKTG 405 Consumers Behavior
MKTG 407 Marketing Research
MKTG 408 Advertising and Promotion Management
MKTG 410 International Marketing

What Could I Do After I Graduate?

Career Opportunities

After completing AIU Online's Bachelor of Business Administration in Marketing program, you could have the opportunity to seek entry-level employment in banks, nonprofits, government agencies, and other business organizations. You may assist in launching marketing campaigns, project planning, and more. Entry-level positions you could pursue include:

  • Sales manager
  • Marketing specialist
  • Merchandise buyer
  • Promotions manager

Advanced Degrees

If you'd like to advance your knowledge of the marketing industry, you could earn a master's degree. Earning a master's degree may qualify you for high level managerial or administrative employment in the business world. Related master's degrees include:

  • Master of Marketing
  • Master of Business Administration
  • Master of Advertising
  • Master of International Business