MBA - Marketing

When you enroll in American InterContinental University's Master of Business Administration in Marketing program, you'll have an opportunity to learn about international marketing, marketing research methods, and other topics of interest. If you'd like to learn more about the Master of Business Administration in Marketing program, read on.

What Kind of Program Is It?

American InterContinental University's Master of Business Administration in Marketing program is designed to teach you about advanced business topics and international marketing as well as research methods in marketing. Some of the core business topics include a managerial approach to marketing, strategic management, global financial management, and leadership and ethics in managing.

What Are the Prerequisites?

If you would like to apply to American InterContinental University's Master of Business Administration program, you should have a background in business and a strong interest in learning more about the field of marketing. You should also have strong communication skills. Applicants to American InterContinental University's program should have already earned a high school diploma or equivalent; some programs may have additional requirements.

What Are the Course Requirements?

American InterContinental University's Master of Business Administration in Marketing program is comprised of six core business classes and two marketing specialization courses. Each class consists of six credits. Some courses you may take include:

Business Core Courses

Course Code Course Name
BUS 610 Economics for the Global Manager
FIN 630 Global Financial Management
MGT 600 Business Research for Decision-Making
MGT 615 Leadership and Ethics for Managers
MGT 680 Strategic Management
MGT 640 A Managerial Approach to Marketing

Marketing Courses

Course Code Course Name
MKT 655 Research Methods in Marketing
MKT 660 International Marketing

What Could I Do After I Graduate?

Career Opportunities

When you complete American InterContinental University's Master of Business Administration in Marketing, you may have the opportunity to compete for managerial positions in the marketing field. Marketing careers may be available in areas such as retail, travel and tourism, manufacturing, public services, and fashion. Some possible job titles may include:

  • Marketing manager
  • Public relations specialist
  • Marketing researcher
  • Sales associate

Advanced Degrees

When you have completed American InterContinental University's Master of Business Administration in Marketing program, you may have the opportunity to pursue a doctoral program in the field. A Doctor of Philosophy in Business Administration with a specialization in Marketing may allow you to specialize in a particular marketing sub-field. These areas of emphasis may include consumer behavior, international marketing, social marketing, and brand and consumer management.