Bachelor - Public Relations & Marketing: Information Systems

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You can learn fundamental concepts of marketing, advertising, and consumer behavior in the Bachelor of Arts, Public Relations & Marketing, Information Systems specialization program at Ashford University. Find out more about the Bachelor of Arts, Public Relations & Marketing, Information Systems specialization program here.

Frequently Asked Questions

What Kind of Program Is It?

Ashford University's Bachelor of Arts, Public Relations & Marketing, Information Systems specialization online program introduces you to basic concepts in consumer behavior, management theory, and business communications. Study key marketing principles, marketing research tools and procedures, marketing strategy, international marketing, and strategic advertising. Learn about the elements of effective visual communication, message development, and techniques for writing public relations and media content, such as press releases, brochures, ad copy, and reports. Specialization coursework introduces you to information technologies and methods used in business, including programming and programming languages, database management systems, telecommunications, computer networks, and business systems analysis. This program is part of the school's Forbes School of Business & Technology™.

What are the Prerequisites?

You must be at least 22 years old. All applicants to Ashford University should possess a high school diploma or its equivalent; some programs may have more specific requirements. Additional computer hardware and software requirements apply to online students.

What are the Course Requirements?

The Bachelor of Arts, Public Relations & Marketing, Information Systems specialization is a 120-credit program. In addition to 52 that are general education credits and 32 that are elective credits, you must complete 45 that are major credits (nine of the major credits may also satisfy general education requirements). Requirements for transfer students may vary.

Public Relations and Marketing Course Requirements

Course CodeCourse Name
Introductory Courses
EXP 105 Personal Dimensions of Education
PSY 202 Adult Development & Life Assessment
Major Course Requirements
MGT 330 Management for Organizations
BUS 330 Principles of Marketing
BUS 317 Introduction to Advertising
BUS 336 Marketing Strategy
BUS 339 Marketing Research
BUS 340 Business Communications
BUS 343 International Marketing
BUS 350 Consumer Behavior
BUS 352 E-Business
CGD 218 Visual Literacy in Business
CGD 240 Media Writing & Editing
CGD 318 Public Relations Practices and Promotional Writing
INF 410 Project Management
PHI 445 Personal and Organizational Ethics
BUS 421 PR/Marketing Capstone
Information Systems Specialization Courses
INF 231 Programming Concepts
INF 322 Database Management Systems
INF 325 Telecommunications & Networking Concepts
INF 340 Business Systems Analysis

What Could I Do After I Graduate?

Career Opportunities

The Bachelor of Arts, Public Relations & Marketing, Information Systems specialization program can help you prepare for employment opportunities in corporations, private businesses, non-profit organizations, advertising and marketing agencies, and consulting firms. As a graduate of the program, you could be eligible to apply for positions such as:

  • Advertising executive
  • Marketing director
  • PR representative
  • Corporate consultant
  • Political campaign advisor
  • Small-business owner

Advanced Degrees

After completing the Bachelor of Arts, Public Relations & Marketing, Information Systems specialization program, you could be prepared to pursue an advanced degree in the field. Master's degree programs can offer you additional training in communications, consumer behavior, marketing and advertising, and research methods, which can help you prepare for more challenging positions.


Certain degree programs may not be available in all states.

For more information about on-time completion rates, the median loan debt of students who completed each program, and other important information, please visit:

http://ashforddisclosures.com/