Bachelor - Public Relations & Marketing: International Management

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The Bachelor of Arts, Public Relations & Marketing, International Management specialization program at Ashford University can help you prepare for a career in global public relations and marketing. Find out more about the Bachelor of Arts, Public Relations & Marketing, International Management specialization program here.

Frequently Asked Questions

What Kind of Program Is It?

Ashford University's online Bachelor of Arts, Public Relations & Marketing, International Management specialization program introduces you to international economics, international business, international corporate finance, and the cultural, political, and economic factors that affect international marketing and marketing strategies. This Forbes School of Business & Technology™ program also explores key principles in marketing, marketing strategies, advertising, and marketing research, and gives you the opportunity to develop public relations and media content writing skills. Additional topics include management theory, business communications, visual communications, consumer behavior, and message development.

What are the Prerequisites?

You must be at least 22 years old. All applicants to Ashford University should possess a high school diploma or its equivalent; some programs may have more specific requirements. Additional computer hardware and software requirements apply to online students.

What are the Course Requirements?

The Bachelor of Arts, Public Relations & Marketing, International Management specialization program consists of 120 credits. This includes 45 that are major credits (nine of which can also satisfy general education requirements), 32 that are elective credits, and 52 that are general education credits; requirements may vary for transfer students.

Public Relations and Marketing, International Management specialization Course Requirements

Course CodeCourse Name
Introductory Courses
EXP 105 Personal Dimensions of Education
PSY 202 Adult Development & Life Assessment
Major Course Requirements
MGT 330 Management for Organizations
BUS 330 Principles of Marketing
BUS 317 Introduction to Advertising
BUS 336 Marketing Strategy
BUS 339 Marketing Research
BUS 340 Business Communications
BUS 343 International Marketing
BUS 350 Consumer Behavior
BUS 352 E-Business
CGD 218 Visual Literacy in Business
CGD 240 Media Writing & Editing
CGD 318 Public Relations Practices and Promotional Writing
INF 410 Project Management
PHI 445 Personal and Organizational Ethics
BUS 421 PR/Marketing Capstone
International Management Courses
BUS 343 International Marketing
BUS 357 International Business
BUS 450 International Finance
ECO 320 International Economics

What Could I Do After I Graduate?

Career Opportunities

As a graduate of the Bachelor of Arts, Public Relations & Marketing, International Management specialization program, you could have the skills needed to seek employment opportunities within PR consulting firms, marketing agencies, and private businesses that operate nationally and internationally. Positions you may wish to pursue could include:

  • Public relations representative
  • Marketing director
  • Corporate consultant
  • Political campaign advisor
  • Advertising executive
  • Small-business owner

Advanced Degrees

Upon successful completion of the Bachelor of Arts, Public Relations & Marketing, International Management specialization program, you may wish to prepare for advanced management or leadership positions by pursuing a master's degree. There are several master's degree programs available related to marketing, the international markets, and business.


Certain degree programs may not be available in all states.

For more information about on-time completion rates, the median loan debt of students who completed each program, and other important information, please visit:

http://ashforddisclosures.com/