Bachelor - Public Relations & Marketing: Project Management

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Ashford University's Bachelor of Arts, Public Relations & Marketing, Project Management specialization program offers the tools you need to manage complex projects in the world of public relations, advertising, and corporate communication. Discover more about the Bachelor of Arts, Public Relations & Marketing, Project Management specialization program here.

Frequently Asked Questions

What Kind of Program Is It?

The Bachelor of Arts, Public Relations & Marketing, Project Management specialization online program offered through the Forbes School of Business & Technology™ at Ashford University offers you the opportunity to study fundamental concepts in visual communication, message development, management theory, business communications, and consumer behavior. Explore key principles in marketing and international marketing, advertising, marketing strategies, and marketing research methods as you learn techniques for writing public relations and media content. Specialization coursework examines key topics in project management, including planning, budgeting, scheduling, risk assessment, quality assurance, procurement management, project modification, and project completion.

What are the Prerequisites?

You must be at least 22 years old. All applicants to Ashford University should possess a high school diploma or its equivalent; some programs may have more specific requirements. Additional computer hardware and software requirements apply to online students.

What are the Course Requirements?

The Bachelor of Arts, Public Relations & Marketing, Project Management specialization is a 120-credit program. In addition to 45 that are major credits, you must complete 52 that are general education credits and 32 that are elective credits; nine credits from the major can satisfy general education requirements.

Public Relations and Marketing, Project Management specialization Course Requirements

Course CodeCourse Name
Introductory Courses
EXP 105 Personal Dimensions of Education
PSY 202 Adult Development & Life Assessment
Major Course Requirements
MGT 330 Management for Organizations
BUS 330 Principles of Marketing
BUS 317 Introduction to Advertising
BUS 336 Marketing Strategy
BUS 339 Marketing Research
BUS 340 Business Communications
BUS 343 International Marketing
BUS 350 Consumer Behavior
BUS 352 E-Business
CGD 218 Visual Literacy in Business
CGD 240 Media Writing & Editing
CGD 318 Public Relations Practices and Promotional Writing
INF 410 Project Management
PHI 445 Personal and Organizational Ethics
BUS 421 PR/Marketing Capstone
Project Management Courses
INF 336 Project Procurement Management
INF 337 Integrated Cost and Schedule Control
INF 342 Project Quality Assurance
INF 410 Project Management

What Could I Do After I Graduate?

Career Opportunities

The Bachelor of Arts, Public Relations & Marketing, Project Management specialization program can help you prepare for employment opportunities within PR consulting firms, advertising and marketing agencies, businesses, corporations, and non-profit organizations. As a graduate of the program, you could be eligible to pursue positions such as:

  • Advertising executive
  • Political campaign advisor
  • Small-business owner
  • Public relations representative
  • Marketing director
  • Corporate consultant

Advanced Degrees

After completing the Bachelor of Arts, Public Relations & Marketing, Project Management specialization program, you may wish to pursue related graduate studies. Master's degree programs can offer you advanced training in marketing, consumer behavior, business, and management, as well as the opportunity to align your education with your professional goals.


Certain degree programs may not be available in all states.

For more information about on-time completion rates, the median loan debt of students who completed each program, and other important information, please visit:

http://ashforddisclosures.com/