Bachelor - Service Management

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The Bachelor of Arts, Service Management program offered by Ashford University can help you prepare for a career in the service and customer care industries. Read here for more about the Bachelor of Arts, Service Management program and the specializations offered.

Frequently Asked Questions

What Kind of Program Is It?

Ashford University's online Bachelor of Arts, Service Management program explores the challenges service organizations must address, theories of management and services management, operations management for service organizations, and services marketing principles. Study key concepts in human resources management, financial and managerial accounting, and fundamental business law. In addition to core coursework, the program addresses the wide range of career opportunities in the service sector by offering the following specialization options for you to choose from: hospitality enterprise, mass-market retail enterprise management, non-profit enterprise, and restaurant enterprise management. This program is part of the school's Forbes School of Business & Technology™.

What are the Prerequisites?

You must be at least 22 years old. All applicants to Ashford University should possess a high school diploma or its equivalent; some programs may have more specific requirements. Additional computer hardware and software requirements apply to online students.

What are the Course Requirements?

The Bachelor of Arts, Service Management program includes 120 credits. In addition to 52 that are general education credits and 23-26 that are elective credits, you must complete 33 that are major credits, and 12 that are specialization credits; requirements may vary for transfer students.

Service Management Course Requirements

Course CodeCourse Name
Introductory Courses
EXP 105 Personal Dimensions of Education
PSY 202 Adult Development & Life Assessment
Major Course Requirements
MGT 330 Management for Organizations
BUS 303 Human Resource Management
BUS 311 Business Law I
ACC 205 Principles of Accounting I
ACC 206 Principles of Accounting II
ECO 204 Principles of Microeconomics
SRV 301 Introduction to Service Management
SRV 312 Service Operations Management
SRV 340 Marketing in a Services Environment
BUS 401 Principles of Finance
BUS 402 Strategic Management & Business Policy

What Could I Do After I Graduate?

Career Opportunities

The Bachelor of Arts, Service Management program at Ashford University is designed to offer you the business, management, marketing, and service training required for the wide range of career opportunities within the service sector. The various specializations offered can prepare you for positions in restaurants, resorts, hotels, convention facilities, theme parks, recreation centers, or tourism services, just to name a few.

You could be prepared for positions such as:

  • Customer service manager
  • Retail store manager
  • Hotel manager
  • Restaurant manager
  • Guest services manager

Advanced Degrees

After completing the Bachelor of Arts, Service Management program, you may wish to prepare for more senior-level or executive positions by earning a master's degree related to your profession.

Certain degree programs may not be available in all states.

For more information about on-time completion rates, the median loan debt of students who completed each program, and other important information, please visit: