Bachelor - eMarketing

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Ashford University's Bachelor of Arts in eMarketing can help you develop the marketing, advertising, and public relations skills needed to work in the rapidly growing e-commerce sector. You can learn more about the Bachelor of Arts in eMarketing program here.

Frequently Asked Questions

What Kind of Program Is It?

The online Bachelor of Arts in eMarketing program at Forbes School of Business & Technology™ at Ashford University will introduce you to principles of accounting, microeconomics, business law, advertising, and marketing strategy. You can learn about the advancement of digital media, management theory, effective visual communication principles, and the many applications used in e-commerce, including the Internet, Web strategies, social media applications, and online marketing tools. Other topics covered include the psychological and cultural elements that affect consumer behavior, marketing research tools and procedures, and international marketing and the cultural, political, and economic factors that impact marketing strategies. You will have the opportunity to create an e-marketing plan during the capstone course. As a Forbes School of Business & Technology student, you'll have access to vast library of resources, including curated talent and high quality content dating back almost a century, as well as unique online speaker series and webinars.

What Are the Prerequisites?

If you're thinking of applying to the Bachelor of Arts in eMarketing program, you should be interested in pursuing a career in marketing or e-commerce. All applicants to Ashford University should possess a high school diploma or its equivalent; some programs may have more specific requirements.

What Are the Course Requirements?

The Bachelor of Arts in eMarketing is a 120-credit program. It consists of 46 general education credits, 32 elective credits, and 45 major credits.

eMarketing Course Requirements

Course CodeCourse Name
Introductory Course Requirements
EXP 105 Personal Dimensions of Education
PSY 202 Adult Development & Life Assessment
Major Course Requirements
MGT 330 Management for Organizations
CGD 218 Visual Literacy in Business
BUS 311 Business Law I
ECO 204 Principles of Microeconomics
ACC 205 Principles of Accounting I
BUS 308 Statistics for Managers
BUS 330 Principles of Marketing
BUS 317 Introduction to Advertising
BUS 336 Marketing Strategy
BUS 350 Consumer Behavior
BUS 339 Marketing Research
BUS 343 International Marketing
BUS 352 e-Business
BUS 455 Internet & Social Media Marketing
BUS 497 e-Marketing Capstone

What Could I Do After I Graduate?

Career Opportunities

E-commerce and digital technology are reaching into almost every sector of business. As a graduate of Ashford University's Bachelor of Arts in eMarketing program, you could seek marketing-related positions in the business, financial, healthcare, services, retail, and manufacturing industries. You may be able to pursue positions such as:

  • Marketing manager
  • Marketing coordinator
  • Marketing copywriter

Advanced Degrees

After completing the Bachelor of Arts in eMarketing program, you can enhance your technical training and skill-set by pursuing a master's degree in a marketing-related field. Earning a master's degree can help you prepare for executive and leadership career opportunities. Some of the master's programs available include:

  • Master of Science in Internet Marketing
  • Master of Science in Marketing
  • Master in Digital Marketing
  • Master of Business Administration in Marketing

Certain degree programs may not be available in all states.

For more information about on-time completion rates, the median loan debt of students who completed each program, and other important information, please visit: