MBA - Marketing

The Forbes School of Business at Ashford University's Master of Business Administration with a specialization in Marketing program explores contemporary marketing strategies while offering a solid foundation in business operations, management, and leadership. Discover more about this online master's degree program here.

Frequently Asked Questions

What Kind of Program Is It?

In the online Master of Business Administration with a specialization in Marketing program offered by the Forbes School of Business & Technology™ at Ashford University, you can study advanced business concepts in operations management, financial accounting and analysis, and managerial communication, marketing, and accounting. The program includes an examination of business law, contracts, employment law, environmental law, securities regulations, and government regulations. You'll have the opportunity to develop skills in the business research methods and statistical techniques used to address business, finance, and management issues. Marketing specialization coursework introduces you to methods for strategic marketing planning; the economic, psychometric, and socio-metric factors that influence consumer behavior; and methods for collecting, analyzing, and interpreting marketing research.

How Can I Prepare?

Before applying to the Master of Business Administration with a specialization in Marketing program, you must possess an accredited bachelor's degree. Although not required, you may also have previous work experience in marketing and business settings. Some programs may have more specific requirements.

What Are the Course Requirements?

The Master of Business Administration with a specialization in Marketing is a 42-credit program. You must complete 33 business administration credits and nine marketing credits. Additional computer hardware and software requirements will apply to online students.

Master of Business Administration with a specialization in Marketing Course Requirements

Course CodeCourse Name
Core Courses
BUS 600 Management Communications with Technology Tools
BUS 610 Organizational Behavior
BUS 620 Managerial Marketing
BUS 670 Legal Environment
MAT 540 Statistical Concepts for Research
BUS 591 Financial Accounting & Analysis
BUS 642 Business Research Methods & Tools
BUS 630 Managerial Accounting
BUS 640 Managerial Economics
BUS 650 Managerial Finance
BUS 644 Operations Management
Marketing Specialization Courses
MKT 625 Consumer Behavior
MKT 635 Marketing Research
BUS 695 Strategic Marketing

Certain degree programs may not be available in all states.

For more information about on-time completion rates, the median loan debt of students who completed each program, and other important information, please visit:

http://ashforddisclosures.com/

What Can I Do After I Graduate?

Career Opportunities

The Master of Business Administration with a specialization in Marketing program is designed to expand your business knowledge and leadership skills. As a graduate of the program, you could seek employment opportunities in small businesses, corporations, nonprofit organizations, government agencies, and marketing agencies.