MBA - Marketing

Colorado Technical University's Master of Business Administration in Marketing program gives you the chance to learn how to make critical marketing decisions for the businesses or organizations you work for. Learn more about CTU's Master of Business Administration in Marketing program here.

Frequently Asked Questions

What Kind of Program Is It?

Colorado Technical University's Master of Business Administration in Marketing program can be taken online or at some of the school's campuses. You have the opportunity to learn about marketing research methodologies, e-marketing, customer relationship management, developing marketing plans, creating surveys, and international marketing. This program is also intended to teach you about accounting, economics, strategic management, finance, marketing, graduate research methods, and decision-making. Once you finish this program, you might be able to adapt marketing strategies, manage expected growth, and develop effective marketing plans.

What Are the Prerequisites?

You should have your master's degree prior to enrolling in the Master of Business Administration in Marketing program at CTU. You should also be interested in promoting goods and services. Applicants to all of Colorado Technical University's programs must have a high school diploma or equivalent; some programs have additional requirements.

What Are the Course Requirements?

The Master of Business Administration in Marketing program at CTU consists of a total of 44 credits. You will take 32 credits of core courses and 12 credits of concentration courses.

Core Requirements

Course CodeCourse Name
ACCT 614 Applied Managerial Accounting
ECON 616 Applied Managerial Economics
EMBA 690 Strategic Management in Dynamic Environments
FINC 615 Applied Managerial Finance
INTD 670 Leadership and Ethical Decision-Marking
MGMT 600 Applied Managerial Decision-Making
MGMT 605 Graduate Research Methods
MKTG 630 Applied Managerial Marketing

Marketing Concentration Requirements

Course CodeCourse Name
MKTG 618 Marketing Research Methods
MKTG 628 Marketing in the Digital Age
MKTG 638 International Marketing

What Could I Do After I Graduate?

Career Opportunities

After earning the Master of Business Administration in Marketing from Colorado Technical University you could pursue leadership positions in the marketing field. Your work might include conducting marketing research, promoting goods and services, creating marketing plans, or increasing sales.

Positions you could be interested in include:

  • Director of marketing
  • Internet marketing manager
  • Market research manager
  • Marketing administrator
  • Marketing manager
  • Marketing specialist
  • Product development manager

CTU does not guarantee employment or salary. University grants or scholarships are based on established criteria as published in the University's catalog and are awarded after verification that the conditions of eligibility have been met.