Bachelor - Business Management: Entrepreneurial Studies

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Would you like to start your own business or expand an existing enterprise? A degree program such as Herzing University's Bachelor of Science in Business Management with a concentration in Entrepreneurial Studies might provide you with the tools and knowledge to do so. Continue reading for some details about the program.

Frequently Asked Questions

What Kind of Program Is It?

Herzing University's Bachelor of Science in Business Management with a concentration in Entrepreneurial Studies program is designed for individuals who aspire to be their own bosses. The program strives to give you competencies in every aspect of running a business. Among the topics you will have the chance to study are finance and accounting, product development, personnel management, and advertising. Emphasis is also placed on creating business and marketing plans as well as building negotiation and salesmanship skills. Various methods of raising business venture capital are also designed to be explored. This program is offered online and on campus.

What Are the Prerequisites?

You should have the ability to lead others and to communicate clearly and concisely. Strong interpersonal skills and a willingness to work hard are also important. Though requirements may vary, you should have earned a high school diploma or equivalent.

What Are the Course Requirements?

As a student of this program, you will be expected to earn a minimum of 123 semester credit hours. Your program content, which includes management core courses and entrepreneurial subjects, is outlined below.

Required Management Core Courses

Course Code Course Title
AC 107 Accounting I
AC 220 Finance
BU 106 Introduction to Management
BU 204 The Digital Firm and Business Communications
BU 206 Business Law I
BU 220 Principles of Marketing
BU 302 Leadership and Organizational Behavior
BU 327 Business Ethics
BU 345 Project Management
BU 407 Quantitative Decision Making
EC 111 Principles of Microeconomics
EC 121 Principles of Macroeconomics

Required Courses in Entrepreneurship

Course Code Course Title
AC 216 Accounting II
AC 306 Managerial Cost Accounting
BU 216 Social Media
BU 235 Entrepreneurship
BU 247 Advertising and Public Relations
BU 310 Business Law II
BU 328 Product Development and Innovation
BU 332 Small Business Development and Planning
BU 336 Art of Negotiation
BU 406 International Business
BU 447 Marketing Research
BU 450 Marketing Strategy

Open Elective Courses

  • At least 9 semester credit hours of open elective courses are required.

Required Capstone or Internship

Course Code Course Title
BU 491 Capstone Project
BU 495 Internship

Required Courses in General Education

  • Students who select this bachelor's degree program must complete a minimum of 37 semester credit hours in general education courses, including natural science, humanities, and mathematics.

Personal and Professional Development Courses

Course Code Course Title
PD 121 Professional Development I
PD 202 Professional Development II
PD 214 AS / AAS / BS Diploma Internship Preparation

What Could I Do After I Graduate?

Career Opportunities

Fortified with knowledge of the current marketplace and of standard business practices, you could be ready to pursue your professional goals. You could develop your own business ventures or seek opportunities in areas of organizational leadership, human resources management, marketing, operations, or sales. Some career possibilities that you might be able to explore upon graduation include:

  • Small Business Owner
  • Venture Capitalist
  • Small E-Business Consultant
  • Franchise Owner

Advanced Degrees

If you want to undergo a more intensive study of business and entrepreneurship, you might consider applying to a master's-level program. Taking part in a master's degree program could allow you to pursue professional networking opportunities and could provide you additional knowledge of global business management, finance, managerial accounting, and operations. Two examples of relevant degree programs are:

  • Master of Science in Entrepreneurship
  • Master of Business Administration with an emphasis in:
    • Entrepreneurship