Bachelor - Business Management: Marketing

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Herzing University's Bachelor of Science in Business Management with a concentration in Marketing program is designed to center around sales, advertising, and communication within a series of elective, core, and specialized courses. Read more about this program now.

Frequently Asked Questions

What Kind of Program Is It?

Herzing University's Bachelor of Science in Business Management with a concentration in Marketing program is designed to give students a look at what could be required of them if they wish to sell and advertise things in today's business world. This program is designed to help students learn how to interact with professionals and customers in a variety of business environments. By the end of their courses, students should be able to form business plans and know how to effectively execute them. In order to graduate from this program, students will be required to complete a capstone project or an internship as well as a series of personal and professional development courses. This program is available online and at select campuses.

What Are the Prerequisites?

Individuals interested in applying to this program should have excellent interpersonal skills that they wish to apply to business situations. Students should also be able to express themselves effectively and convincingly, both in written and verbal mediums. Though requirements may vary, applicants should have earned a high school diploma or equivalent.

What Are the Course Requirements?

This Herzing University program consists of at least 123 credit hours. These hours are distributed between management core courses, marketing courses, electives, an internship / capstone project, and personal professional development courses.

Management Core Courses

Course CodeCourse Title
AC 107 Accounting I
AC 220 Finance
BU 106 Introduction to Management
BU 204 The Digital Firm and Business Communications
BU 206 Business Law I
BU 220 Principles of Marketing
BU 302 Leadership and Organizational Behavior
BU 327 Business Ethics
BU 345 Project Management
BU 407 Quantitative Decision Making
EC 111 Principles of Microeconomics
EC 121 Principles of Macroeconomics

Required Courses in Marketing

Course CodeCourse Title
AC 216 Accounting II
BU 215 Marketing on the Internet
BU 216 Social Media
BU 230 Customer Relationship Management
BU 247 Advertising and Public Relations
BU 275 Consumer Behavior
BU 328 Product Development and Innovation
BU 375 Professional Selling and Sales Management
BU 440 International Marketing
BU 447 Marketing Research
BU 450 Marketing Strategy

Open Elective Courses

  • A minimum of 12.00 semester credit hours of open electives is required. At least 3.00 semester credit hours must be 300- to 400-level courses.

Required Capstone or Internship

Course CodeCourse Title
BU 491 Capstone Project Final
BU 495 Internship Final

Required Courses in General Education

Course CodeCourse Title
4.00 Semester Credit Hours Computer Applications
3.00 Semester Credit Hours Cultural Diversity
6.00 Semester Credit Hours English Composition or Literature
3.00 Semester Credit Hours General Education Electives
3.00 Semester Credit Hours Humanities With a Critical Thinking Focus
1.00 Semester Credit Hour Information Literacy
7.00 Semester Credit Hours Mathematics (College Algebra or Above)
4.00 Semester Credit Hours Natural Science With a Lab Component
3.00 Semester Credit Hours Social or Behavioral Science
3.00 Semester Credit Hours Speech

Personal and Professional Development Courses

Course CodeCourse Title
PD 121 Professional Development I
PD 202 Professional Development II
PD 214 AS/AAS/BS/Diploma Internship Preparation

What Could I Do After I Graduate?

Career Opportunities

Graduates of this Herzing University program could be able to seek entry-level business jobs or jobs that might offer greater challenges. By using their interpersonal, organizational, and persuasive skills, graduates could pursue work with large companies or smaller organizations. They may even be able to go into work for themselves as a consultant or an entrepreneur.

Possible job opportunities include but are not limited to:

  • Promotions Manager
  • Market Research Analyst
  • Sales Manager
  • Marketing Manager
  • Customer Service Representative
  • Marketing Consultant

Advanced Degrees

Upon graduating from this program, students could find that it is beneficial to their long-term goals to pursue a higher-level degree. By applying to a higher-level degree program, they could be able to broaden their business knowledge while honing their existing marketing abilities. If a student wants to seek opportunities as an executive manager or as the head of a marketing department, a master's degree or higher may be required.

Degrees students could pursue include but are not limited to:

  • Master of Science in Marketing Analytics
  • Master of Science in Integrated Marketing Communications
  • Master of Business Administration
  • Master of Arts in Marketing
  • Master of Business Administration in Marketing