BS in Business Administration: Marketing

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Kaplan University's Bachelor of Science in Business Administration with a career focus area in Marketing is designed to provide students with a solid foundation in business management, marketing, and operations and provide the skills to explore a variety of career opportunities in the field, including entrepreneurship. You can learn more about the Bachelor of Science in Business Administration with a career focus area in Marketing here.

Frequently Asked Questions

What Kind of Program Is It?

Kaplan University's Associate of Applied Science in Business Administration with a career focus area in Marketing is an online program designed to give students a comprehensive education in business operations, management, and marketing strategies. The program covers finance, advertising, consumer behavior, and basic accounting and gives students the opportunity to learn the skills to pursue an entry-level position in advertising, marketing, or business. The curriculum includes courses in general liberal arts education, communications, mathematics, and accounting along with instruction in business ethics, international and domestic marketing, and contemporary advertising strategies.

What Are the Prerequisites?

If you are interested in applying to Kaplan University's Associate of Applied Science in Business Administration with a career focus area in Marketing, you should have an active interest in learning about business management and advertising. Work experience in some area of business is not necessary but can be helpful in understanding the subject matter. Applicants to Kaplan University's programs should have a high school diploma or GED and be a citizen or permanent resident of the U.S. Since the program is offered online, applicants should have access to a computer.

What Are the Course Requirements?

The Associate of Applied Science in Business Administration with a career focus area in Marketing consists of 180 credits. Credit requirements are divided between 33 core credits, 88 major credits, and 59 elective credits. You must complete 4 predetermined marketing electives as part of the specialization. Specific course requirements could change. If you are interested in enrolling in Kaplan University, speak to an Admissions Representative.

Bachelor of Science in Business Administration with a Career Focus Area in Marketing Requirements

  • Microeconomics
  • Business Math and Statistical Measures
  • Introduction to Management
  • Finance
  • Marketing
  • Business Statistics and Quantitative Analysis
  • Organizational Behavior
  • Management Policy and Strategy
  • Choose one of the following:
    • Accounting for Nonaccounting Majors
    • Accounting I
  • Choose one of the following:
    • Macroeconomics
    • Global Business
  • Choose one of the following:
    • Human Resource Management
    • Small Business Management
  • Choose one of the following:
    • Business Law
    • Ethics and the Legal Environment
  • Choose one of the following:
    • Marketing Research
    • Marketing Management
    • 300/400 Level: Marketing Elective
  • Choose one of the following:
    • Business Process Management
    • Operations Management
  • Choose one of the following:
    • Managerial Economics
    • Corporate Finance
  • Choose one of the following:
    • Management Capstone Externship
    • Bachelor's Capstone in Management
  • College Composition I
  • College Composition II
  • Professional Presence
  • Choose one of the following:
    • Survey of Mathematics
    • College Algebra
  • Choose one of the following:
    • Critical Evaluation in the Humanities
    • Ethics
    • Humanities and Culture
  • Choose one of the following:
    • Discovering Science - Current Issues in a Changing World
    • General Biology I - Human Perspectives
    • Fundamentals of Microbiology
    • Science for Everyday Life
  • Choose one of the following:
    • The 1960s - Reshaping the American Dream
    • People, Power, and Politics - An Introduction to American Government
    • The Technological Revolution - A Social Scientific Approach

Marketing Requirements

  • International Marketing
  • Advertising, Promotion, PR - Integrated Marketing Communication Strategies
  • Consumer Behavior
  • Choose one of the following:
    • Marketing Research
    • Marketing Management

What Could I Do After I Graduate?

Career Opportunities

After successfully completing Kaplan University's Bachelor of Science in Business Administration with a career focus area in Marketing, you could pursue entry-level employment opportunities with various businesses or advertising firms or start your own company. You could pursue these types of entry-level positions:

  • Marketing representative
  • Ad agency staff
  • Sales person
  • Management trainee
  • Small business manager
  • Customer service representative
  • Small business owner

Advanced Degrees

Kaplan University's Associate of Applied Science in Business Administration with a career focus area in Marketing could help prepare you to pursue entry-level employment, or you may choose to further your education at the master's degree level. Master's programs also include various areas of specialization, such as entrepreneurship, marketing, or international business. Here are several possibilities you might consider:

  • Master of Business Administration
  • Master of Business Administration with a specialization in Marketing
  • Master of Science in Accounting
  • Master of Science in Management
  • Master of Science in Information Technology