Doctor - Business Administration: Marketing

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The Doctor of Business Administration program in Marketing at Northcentral University emphasizes the sorts of interpersonal, research, and marketing skills needed to succeed in a business-related career path. Read on to find out more about this program today.

Frequently Asked Questions

What Kind of Program Is It?

The Doctor of Business Administration program in Marketing at Northcentral University examines the knowledge and abilities needed for a career in business, with an emphasis on how to market and sell things in today's commercially driven society. You may have the opportunity to take courses that discuss business ethics and foundations as well as more specialized courses that look at management and marketing research. There are a number of electives you can choose from as well in order to broaden your business knowledge in areas that interest you. To graduate from the program, you must complete all your courses with a B average and write an acceptable applied doctoral dissertation.

What Are the Prerequisites?

If you are interested in applying to this program, you should already have a keen business sense and understanding of how to give people what they want. You might have a talent for selling things and thinking up appealing slogans or imagery as well. You are required to have a master's degree prior to applying to this program at Northcentral University.

What Are the Course Requirements?

In order to graduate from this program, you will be required to complete 54 credit hours. Of those credit hours, 27 of them will be from foundational courses, 15 will be from specialization courses, and 12 will be from dissertation courses.

Courses for a Doctor of Business Administration in Marketing

Course NumberCourse Title
Required Courses
BTM 7101 Doctoral Studies in Business
BTM 7300 Scholarly Literature Review
MGT 7019 Ethics in Business
BTM-7104 Statistics I
BTM 7303 Research Methods
BTM 7103 Research Design
BTM 7106
or
BTM-7108
Quantitative Research Design

Qualitative Research Design
BTM 7109 Planning Dissertation Research in Business
CMP 9600B DBA Portfolio
Specialization Courses
Select five courses from the following:
MGT 7002 Marketing Management
MKT 7000Strategic Service Marketing
MKT 7001Strategic Sales Force Management
MKT 7002Customer Relationship Management Strategies
MKT 7003Integrated Marketing Communication
MKT 7100Consumer Behavior Theory and Practice
MKT 7101Brand and Product Management
Dissertation Courses
DIS 9901A Components of the Dissertation
DIS 9902A The Dissertation Proposal
DIS 9903A Institutional Review Board (IRB) and Data Collection
DIS 9904A The Dissertation Manuscript and Defense

What Could I Do After Graduation?

Career Opportunities

After you complete this program, you may have the ability to seek out and enter into a career path that suits your business-related skills. You may be able to pursue work in an actual marketing department or perhaps in a related area like advertising or foreign business relations.

Possible career paths include, but are not limited to:

  • Marketing Manager
  • Marketing Representative
  • Small Business Owner
  • Business Administrator
  • Public Relations
  • Advertising Manager/Consultant
  • Product Designer