Doctor - Business Administration: Marketing

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The Doctor of Business Administration program in Marketing at Northcentral University emphasizes the sorts of interpersonal, research, and marketing skills needed to succeed in a business-related career path. Read on to find out more about this program today.

Frequently Asked Questions

What Kind of Program Is It?

The Doctor of Business Administration program in Marketing at Northcentral University examines the knowledge and abilities needed for a career in business, with an emphasis on how to market and sell things in today's commercially driven society. You may have the opportunity to take courses that discuss business ethics and foundations as well as more specialized courses that look at management and marketing research. There are a number of electives you can choose from as well in order to broaden your business knowledge in areas that interest you. To graduate from the program, you must complete all your courses with a B average, pass your comprehensive examination and write an acceptable applied doctoral dissertation.

What Are the Prerequisites?

If you are interested in applying to this program, you should already have a keen business sense and understanding of how to give people what they want. You might have a talent for selling things and thinking up appealing slogans or imagery as well. You are required to have a master's degree prior to applying to this program at Northcentral University.

What Are the Course Requirements?

In order to graduate from this program, you will be required to complete 54 credit hours. Of those credit hours, 12 of them will be from foundational courses, 15 will be from specialization courses, 12 will be from research courses, 12 will be from dissertation courses and 3 will be from an examination course.

Courses for a Doctor of Business Administration in Marketing

Course CodeCourse Name
Required Foundational Courses
BTM7101-8 Foundations for Doctoral Study In Business
MGT7019-8 Ethics in Business
SKS7000-8 Doctoral Comprehensive Strategic Knowledge Studies
BTM7104-8 Statistics I
Research Courses
BTM7102-8 Business Research Methodology
BTM7103-8 Research Design
BTM7106-8 Quantitative Research Design
BTM7109-8 Planning Dissertation Research in Business
Specialization Courses
Select 5 courses from the following:
MGT7002-8 Marketing Management
MKT7000-8 Strategic Service Marketing
MKT7001-8 Strategic Sales Force Management
MKT7002-8 Customer Relationship Management Strategies
MKT7003-8 Advertising and Promotion Strategies
MKT7100-8 Consumer Behavior Theory and Practice
MKT7101-8 Brand and Product Management
MKT7104-8 Advanced Ethical and Legal Cases and Applications in Marketing
MKT7105-8 Qualitative Marketing Research Theory
MKT7106-8 Quantitative Marketing Research Methods and Techniques
Examination Course
CMP9400B Doctoral Comprehensive Examination - Business (DBA)
Dissertation Courses
DIS9401B Doctoral Dissertation Research I
DIS9402B Doctoral Dissertation Research II
DIS9403B Doctoral Dissertation Research III
DIS9404B Doctoral Dissertation Research IV

What Could I Do After Graduation?

Career Opportunities

After you complete this program, you may have the ability to seek out and enter into a career path that suits your business-related skills. You may be able to pursue work in an actual marketing department or perhaps in a related area like advertising or foreign business relations.

Possible career paths include, but are not limited to:

  • Marketing Manager
  • Marketing Representative
  • Small Business Owner
  • Business Administrator
  • Public Relations
  • Advertising Manager/Consultant
  • Product Designer