Master - Business Administration: Marketing

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The Master of Business Administration program in Marketing at Northcentral University is focused on helping you gain a better understanding of the skills and knowledge required in a business and marketing career. Read on to find out more about this program today.

Frequently Asked Questions

What Kind of Program Is It?

The Master of Business Administration program in Marketing at Northcentral University is designed to build upon your business sense as you examine relevant marketing techniques and knowledge. You will be required to take basic classes like foundations for graduate studies as well as more specialized classes like advertising and promotion. You will also be able to choose from a variety of specialization courses. In order to graduate from the program, you must successfully complete a capstone marketing project.

What Are the Prerequisites?

If you are interested in applying to this program, you should have an interest in giving clients what they need and helping sell products or ideas effectively. You should have a background in marketing and business in general. You are required to have a bachelor's degree prior to applying to this program at Northcentral University.

What Are the Course Requirements?

To graduate from this program, you will be required to complete 30 credit hours. Fifteen of those credit hours will be from required foundational courses, 12 of those credits will be from specialized courses, and three credits will be from a final marketing project.

Courses for a Master of Business Administration in Marketing

Course CodeCourse Name
Required Foundational Courses
BTM5000-8 Foundations for Graduate Study in Business
MGT5019 -8 Ethics in Business
SKS5000-8 Comprehensive Strategic Knowledge Studies
MGT5028-8 Business Statistics
HRM5000-8 Human Resource Management
Specialization Courses
Select 4 courses from the following:
MKT5000-8 Service Marketing
MGT5002-8 Marketing Management
MKT5002-8Customer Relationship Management
MKT5003-8 Advertising and Promotion
MKT6001-8 Product Management
MKT6005-8 Marketing Research I
Signature Course
MKT6010-8 Marketing Project

What Could I Do After Graduation?

Career Opportunities

Upon graduating from this program, you may be able to seek out a career path of your choosing. By using the skills focused on in this course, you may be able to work in a variety of different work environments, on your own or with a team.

Possible career paths include but are not limited to:

  • Marketing Manager
  • Public Relations
  • Human Resources
  • Advertising Specialist
  • Press Release/Ad Writer
  • Entrepreneur
  • Small Business Owner