PhD - Business Administration: Marketing

Request More Information

Request School Information

Complete the form below to request specific information regarding questions you have including course cost and course length.

The Doctor of Philosophy in Business Administration with a specialization in Marketing program at Northcentral University looks at the interpersonal and sales skills that will be required of you should you choose to pursue a career in the marketing and business field. Read on to find out more about this program now.

Frequently Asked Questions

What Kind of Program Is It?

The Doctor of Philosophy in Business Administration with a specialization in Marketing program at Northcentral University focuses on the business skills and information that are commonly used in marketing departments. Courses cover a wide variety of topics, giving you the opportunity to study basic business subjects such as foundations and ethics as well as more complex marketing subjects such as promotional strategies. You will also be required to take research classes and select a number of electives to customize your educational program and practice what you learn during the program. In order to graduate, you will be asked to complete all your classes with at least a B average and write a complete theoretical dissertation.

What Are the Prerequisites?

If you are interested in applying to this program, you should have a desire to polish your selling and advertising skills for potential future career opportunities. You should already have a solid background in business and marketing, perhaps even sales, that you could add to this program. You are required to have a master's degree prior to applying to this program at Northcentral University.

What Are the Course Requirements?

To graduate from this program, you will be required to complete at least 60 credit hours. Of those credit hours, 33 will be from foundational courses, 15 will be from specialization courses, and 12 will be from dissertation courses.

Courses for a Doctor of Philosophy in Business Administration with a Specialization in Marketing

Course NumberCourse Title
Required Courses
BTM 7101 Doctoral Studies in Business
BTM 7300 Scholarly Literature Review
BUS 7110 The Business Environment
BUS 7120 Business Financial Systems
BUS 7130 Business Leadership & Strategy
BUS 7200Business Statistics
BUS 7310Introduction to Business Research Design & Methodology
BUS 7320 & BUS 7321
or
BUS 7330 & BUS 7331
Quantitative Business Research Design and Methodology & Directed Qualitative Research

Quantitative Business Research Design and Methodology & Directed Qualitative Research
Doctoral Level Elective Course 1
CMP 9700B PhD-BA Portfolio
Specialization Courses
Select five courses from the following:
MGT 7002Marketing Management
MKT 7000Strategic Service Marketing
MKT 7001Strategic Sales Force Management
MKT 7002Customer Relationship Management Strategies
MKT 7003Integrated Marketing Communication
MKT 7100Consumer Behavior Theory and Practice
MKT 7101Brand and Product Management
Dissertation Courses
DIS 9901A Components of the Dissertation
DIS 9902A The Dissertation Proposal
DIS 9903A Institutional Review Board (IRB) and Data Collection
DIS 9904A The Dissertation Manuscript and Defense

What Could I Do After Graduation?

Career Opportunities

After graduating from the Doctor of Philosophy in Business Administration with a specialization in Marketing program, you may decide to pursue a business or marketing career path that requires your individual skill-set. You are likely to be working directly with people, perhaps as the leader of a business team, a representative for a business, as part of an advertising department, or in many other possible environments.

Possible career paths include but are not limited to:

  • Marketing Manager
  • Public Relations
  • Advertising Agent
  • Ad Designer
  • Business Administrator
  • Entrepreneur