PhD - Business Administration: Marketing

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The Doctor of Philosophy in Business Administration with a specialization in Marketing program at Northcentral University looks at the interpersonal and sales skills that will be required of you should you choose to pursue a career in the marketing and business field. Read on to find out more about this program now.

Frequently Asked Questions

What Kind of Program Is It?

The Doctor of Philosophy in Business Administration with a specialization in Marketing program at Northcentral University focuses on the business skills and information that are commonly used in marketing departments. Courses cover a wide variety of topics, giving you the opportunity to study basic business subjects such as foundations and ethics as well as more complex marketing subjects such as promotional strategies. You will also be required to take research classes and select a number of electives to customize your educational program and practice what you learn during the program. In order to graduate, you will be asked to complete all your classes with at least a B average, pass an examination course, and write a complete theoretical dissertation.

What Are the Prerequisites?

If you are interested in applying to this program, you should have a desire to polish your selling and advertising skills for potential future career opportunities. You should already have a solid background in business and marketing, perhaps even sales, that you could add to this program. You are required to have a master's degree prior to applying to this program at Northcentral University.

What Are the Course Requirements?

To graduate from this program, you will be required to complete at least 60 credit hours. Of those credit hours, 12 will be from foundational courses, 15 will be from specialization courses, 18 will be from research courses, three will be from an examination course, and 12 will be from dissertation courses.

Courses for a Doctor of Philosophy in Business Administration with a Specialization in Marketing

Course CodeCourse Name
Required Foundational Courses
BTM7101-8 Foundations for Doctoral Study in Business
MGT7019-8 Ethics in Business
SKS7000-8 Doctoral Comprehensive Strategic Knowledge Studies
BTM8104-8 Statistics I
Specialization Courses
Select 5 courses from the following:
MGT7002-8 Marketing Management
MKT7000-8 Strategic Service Marketing
MKT7001-8 Strategic Sales Force Management
MKT7002-8 Customer Relationship Management Strategies
MKT7003-8 Advertising and Promotion Strategies
MKT7100-8 Consumer Behavior Theory and Practice
MKT7101-8 Brand and Product Management
MKT7104-8 Advanced Ethical and Legal Cases and Applications in Marketing
MKT7105-8 Qualitative Marketing Research Theory
MKT7106-8 Quantitative Marketing Research Methods and Techniques
Research Courses
BTM8102-8 Business Research Methodology
BTM8103-8 Research Design
BTM8108-8 Qualitative Research Design
BTM8107-8 Statistics II
BTM8106-8 Quantitative Research Design
BTM8109-8 Planning Dissertation Research in Business
Examination Course
CMP9500B Doctoral Comprehensive Examination - Business (PhD)
Dissertation Courses
DIS9501B Doctoral Dissertation Research I
DIS9502BDoctoral Dissertation Research II
DIS9503B Doctoral Dissertation Research III
DIS9504 Doctoral Dissertation Research IV

What Could I Do After Graduation?

Career Opportunities

After graduating from the Doctor of Philosophy in Business Administration with a specialization in Marketing program, you may decide to pursue a business or marketing career path that requires your individual skill-set. You are likely to be working directly with people, perhaps as the leader of a business team, a representative for a business, as part of an advertising department, or in many other possible environments.

Possible career paths include but are not limited to:

  • Marketing Manager
  • Public Relations
  • Advertising Agent
  • Ad Designer
  • Business Administrator
  • Entrepreneur