International MBA - Marketing

Southern New Hampshire University's International Master of Business Administration in Marketing program can help you develop an understanding of today's global corporations and marketplace, with an emphasis on consumer behavior, branding, advertising, and how marketing challenges and opportunities impact an organization's overall performance. You can learn more about the International Master of Business Administration in Marketing program here.

Frequently Asked Questions

What Kind of Program Is It?

The online International Master of Business Administration in Marketing program at Southern New Hampshire University examines the economic, social, and political relationships between world nations and their impact on international corporations. The program offers coursework in managerial accounting, financial management, and international trade. You'll have the opportunity to develop skills and strategies for conducting effective negotiations across different cultures as you learn about international supply chain management, international monetary relationships, and multinational corporate finance. Marketing coursework explores the challenges of identifying and developing a consumer relationship with global markets, consumer behavior, brand management, promotion management, relationship selling, and ethical and legal issues in marketing.

What Are the Prerequisites?

If you're considering applying to the International Master of Business Administration in Marketing program, you may have experience working in the global business environment. You may also have completed undergraduate studies in accounting, finance, business, or management. All applicants to Southern New Hampshire University programs must have earned a bachelor's degree or equivalent.

What Are the Course Requirements?

To earn Southern New Hampshire University's International Master of Business Administration in Marketing, you must complete 13 courses. The program includes ten major courses and three marketing courses.

International Business Administration Major Courses*

Course CodeCourse Name
ACC 500 Managerial Accounting
FIN 500 Financial Management
QSO 635 International Supply Chain Management
INT 601 Global Entrepreneurship
INT 610 Multinational Corporate Environment
INT 620 Multinational Corporate Finance
INT 640 Multinational Marketing Strategies
INT 650 International Trade and Competitiveness
INT 660 International Negotiations
INT 700 Multinational Business Strategy Capstone

Marketing Courses

Course CodeCourse Name
Choose three of the following:
MKT 610 Promotions Management
MKT 615 Relationship Selling Strategies
MKT 620 Consumer Behavior
MKT 675 Ethical and Legal Issues in Marketing
MKT 678 Brand Management
MKT 690 Corporate Communications

Some students may also be required to take foundation courses as prerequisites for more advanced IMBA material. Students with business-related undergraduate degrees typically are exempt from most foundation courses. In many cases, students choosing the electives track are able to apply credit hours from their foundation courses against their elective requirements.

*Coursework subject to change.

What Could I Do After Graduation?

Career Opportunities

The International Master of Business Administration in Marketing program is designed to help you prepare for career opportunities in today's increasingly global business environment. With an understanding of international business, an expanded cultural worldview, and fundamental marketing knowledge, you could be prepared for positions in a range of international organizations, as well as organizations that need development in the international marketplace. As a graduate of the program, you could pursue positions such as:

  • Marketing Manager
  • Marketing Communications Manager
  • Brand Manager
  • Marketing Specialist