International MBA - Social Media Marketing

It is possible to prepare for a career as a social media marketing executive by acquiring the requisite education. At Southern New Hampshire University, you can enroll in the International Master of Business Administration (M.B.A.) program and choose the Social Media Marketing concentration. Some details about this program immediately follow.

Frequently Asked Questions

What Kind of Program Is It?

Social networking websites have become wildly popular among millions of people around the world. In recognition of this fact, corporate advertisers have begun marketing to users of these sites for the purpose of increasing business and expanding their customer bases. The International Master of Business Administration in Social Media Marketing at Southern New Hampshire University is designed to impart the business and marketing skills necessary to create and implement effective social media marketing campaigns. Because this is an International M.B.A. program, you'll have the opportunity to study trading practices, finance, project development and marketing on a global scale. Other focal points of the curriculum include lead generation, market research, and product optimization. It may be possible to complete your studies in less than 21 months with two courses per 11-week term.

What Are the Prerequisites?

This program is geared toward individuals who are seeking professional advancement within the business and marketing fields. You should have strong communication and analytical skills if you are considering this program. All applicants to Southern New Hampshire University programs must have earned a bachelor's degree or equivalent.

What Are the Course Requirements?

In addition to ten M.B.A. core courses, the program is comprised of three Social Media Marketing courses and five specialized foundation courses. There may be no requirement to study the latter category if you have earned an undergraduate degree in business or a related field.

Social Media Marketing M.B.A. Courses*

Course Code Course Name
MKT 555 Social Media
MKT 655 Social Media Marketing Strategy
MKT 666 Social Media Marketing Campaigns

M.B.A. Core Courses

Course Code Course Name
ACC 500 Managerial Accounting
IT 500 Information Technology
MKT 500 Marketing Strategies
ECO 500 Managerial Economics
FIN 500 Financial Management
INT 610 Multinational Corporate Environment
MBA 700 Strategic Management
OL 690 Responsible Corporate Leadership
QSO 510 Quantitative Analysis for Decision Making
QSO 600 Production and Operation Management

Specialized M.B.A. Foundation Courses

Some students may be required to take foundation courses as prerequisites for more advanced IMBA material. Students with business-related undergraduate degrees typically are exempt from most foundation courses. In many cases, students choosing the electives track are able to apply credit hours from their foundation courses against their elective requirements.

Please speak to an admission advisor for more information.

Course Code Course Name
MBA 501 Mathematics and Statistics for Business
MBA 502 Economics for Business
MBA 503 Financial Reporting and Analysis
MBA 610 Business Law
OL 500 Human Behavior in Organizations

*Coursework subject to change.

What Could I Do After Graduation?

Career Opportunities

Your specialized M.B.A. degree might help open the doors a number of careers in marketing and social media. For instance, you could pursue job opportunities such as:

  • SEO Strategist
  • Internet Marketer
  • Content Strategist
  • Social Media Marketer
  • Marketing Analyst
  • Social Media Consultant