MBA - Internet Marketing

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If you are seeking a career that enables you to exercise your leadership, technical, and creative skills in assisting companies to enhance their online presence, then you might consider becoming a student of Southern New Hampshire University's Master of Business Administration in Internet Marketing program. Read on for more information about this online master's degree program.

Frequently Asked Questions

What Kind of Program Is It?

Southern New Hampshire University's Master of Business Administration in Internet Marketing program is designed to help professionals gain a deeper understanding of general business practices and operations while supplying an education in online marketing strategies and processes. The program's three concentration courses offer study in e-commerce business models, development and management strategies for online marketing campaigns, online market research methods, consumer behavior, website properties, search engine markets, web content formats, and various marketing channels. A marketing strategies course in the core curriculum addresses promotional processes, product design, consumer needs, and distribution methods. Other core coursework discusses managerial processes and concepts in accounting, finance, information technology, business economics, and production in addition to building decision-making and leadership skills relevant to corporate environments.

What Are the Prerequisites?

You should have strong communication and computer skills before enrolling in Southern New Hampshire University's Master of Business Administration in Internet Marketing program. You might also have experience working in corporate marketing or a related area. All applicants to Southern New Hampshire University must have earned a bachelor's degree or equivalent.

What Are the Course Requirements?

The 39-credit Master of Business Administration in Internet Marketing program at Southern New Hampshire University consists of three area of concentration courses and ten MBA core courses. Some students may be required to complete specialized MBA foundation courses.

Internet Marketing Major Courses*

Course CodeCourse Title
MKT 625Strategic Internet Marketing
MKT 635Websites and SEM/SEO
MKT 645Online Marketing Channels

MBA Core Courses

Course NumberCourse Title
ACC 500Managerial Accounting
IT 500Information Technology
MKT 500Marketing Strategies
ECO 500Managerial Economics
FIN 500Financial Management
INT 610Multinational Corporate Environment
OL 690Responsible Corporate Leadership
QSO 510Quantitative Analysis for Decision Making
QSO 600Production and Operation Management

Some students may also be required to take foundation courses as prerequisites for more advanced MBA material. Students with business-related undergraduate degrees typically are exempt from most foundation courses. In many cases, students choosing the electives track are able to apply credit hours from their foundation courses against their elective requirements.

*Coursework subject to change.

What Could I Do After Graduation?

Career Opportunities

If you are presently working in marketing, then you might be prepared to assume greater responsibilities in your current position after graduating from Southern New Hampshire University's Master of Business Administration in Internet Marketing program. You might also seek senior management or executive positions in the marketing departments of nearly any type of business.

Positions you could pursue include:

  • Senior Web Content Specialist
  • Senior Internet Marketing Manager
  • Internet Marketing Consultant
  • Web Marketing Analyst