MBA - Social Media Marketing

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Social media has become a major factor in modern marketing strategies. The Master of Business Administration in Social Media Marketing program at Southern New Hampshire University can help you learn how to leverage the power of social media to improve organizational success as you develop a solid foundation in advanced business concepts. Discover more about the Master of Business Administration in Social Media Marketing program here.

Frequently Asked Questions

What Kind of Program Is It?

Southern New Hampshire University's Master of Business Administration in Social Media Marketing online program offers foundational coursework in managerial accounting, financial management, and economic theory. You'll have the opportunity to study key topics in strategic management, operations management, and quantitative analysis methods for statistical management. You can learn how to conduct marketing research, create a marketing plan, and develop pricing and distribution strategies. Social media marketing coursework introduces you to the history, theory, technology, and strategic applications of social media channels, such as Twitter, Facebook, podcasts, and blogs. You can learn to apply marketing strategies to social media for advertising and public relations purposes; match social media tactics with the target audience and create, apply, and integrate the appropriate social media tool to engage with and build relationships with that audience; and create social media campaigns aimed at meeting organizational marketing objectives.

What Are the Prerequisites?

If you're considering applying to the Master of Business Administration in Social Media Marketing program, you should enjoy working with social media technologies. You must also possess an accredited bachelor's degree or equivalent; your undergraduate degree may be related to business, although it may also be in another field of study.

What Are the Course Requirements?

To earn Southern New Hampshire University's Master of Business Administration in Social Media Marketing, you must complete 39 credits. This translates into 30 core credits and nine social media marketing credits.

Business Administration Major Courses*

Course CodeCourse Name
ACC 500 Managerial Accounting
IT 500 Information Technology
MKT 500 Marketing Strategies
ECO 500 Managerial Economics
FIN 500 Financial Management
INT 610 Multinational Corporate Environment
MBA 700 Strategic Management
OL 690 Responsible Corporate Leadership
QSO 510 Quantitative Analysis for Decision Making
QSO 600 Production and Operation Management

Social Media Marketing Courses

Course CodeCourse Name
MKT 555 Social Media
MKT 655 Social Media Marketing Strategy
MKT 666 Social Media Marketing Campaigns

Some students may also be required to take foundation courses as prerequisites for more advanced MBA material. Students with business-related undergraduate degrees typically are exempt from most foundation courses. In many cases, students choosing the electives track are able to apply credit hours from their foundation courses against their elective requirements.

*Coursework subject to change.

What Could I Do After Graduation?

Career Opportunities

The Master of Business Administration in Social Media Marketing program is intended to offer you expertise skills in business and current social media technologies and marketing strategies. As social media channels become more popular, these skills can be applied to nearly every industry and organization. After successfully completing the program, you could be prepared for positions such as:

  • Social Media Marketer
  • Content Strategist
  • Internet Marketer
  • Marketing Analyst