Associate in Marketing

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The Associate of Arts in Marketing program is designed to provide you with a foundation in business operations as well as specialized knowledge of marketing theories and practices. Read more about this Strayer University program here.

Frequently Asked Questions

What Kind of Program Is It?

If you enroll in Strayer University's Associate of Arts in Marketing program, you will have the opportunity to learn about general, global, and Internet-based marketing methods. The curriculum is designed to teach you how to create and evaluate original marketing plans. Students will have the chance to explore concepts aimed at attracting and retaining traditional and online consumers, not limited to relationship-building, sales techniques, promotions, and publicity strategies. You will also have the opportunity to study issues specific to budgeting, pricing, merchandising, operations, and personnel management. This program is offered on campus and online.

What Are the Prerequisites?

You may be creative and enjoy collaborating with others. In addition, you should have good written and oral communication skills. Applicants to Strayer University's programs should have a high school diploma or equivalent; some programs may have additional requirements.

What Are the Course Requirements?

This undergraduate degree program requires the completion of 90 credits; 45 of these encompass core and general education classes, 36 comprise major courses, and nine are elective credits. You will have the chance to work with an advisor in order to enroll in electives that are geared toward your specific interests.

Marketing Course Requirements

Area 1Core Component
ACC 100 Accounting I
BUS 100 Introduction to Business
CIS 105 Introduction to Information Systems
ENG 115 English Composition
MAT 105 Introduction to College Mathematics

Area 2Major Component
BUS 300 Public Relations
MKT 100 Principles of Marketing
MKT 310 Retail Management
MKT 320 International Marketing
MKT 327 E-Marketing
MKT 405 Principles of Advertising and Sales Management

Choose two marketing electives, such as:
MKT 305 Consumer Behavior
MKT 315Business Logistics Management
MKT 402Strategic Market Pricing

Area 3General Studies Component
ENG 215 Research and Writing
HUM 101 The Origins of Western Culture
PSY 100

PSY 105
The Individual and Society
Introduction to Psychology
SCI 110

SCI 115
Introduction to Physical Science
Introduction to Biology
SOC 100 Introduction to Sociology

Area 4Elective Component

Selected in consultation with an academic advisor

What Could I Do After I Graduate?

Career Opportunities

Upon completion of the associate's degree program in marketing, you could be able to find employment opportunities with advertising agencies, consulting firms, Web-based enterprises, retail corporations, or business offices. You could utilize your skills in such areas as sales, market research, or public relations.

Entry-level positions that you could be able to pursue include:

  • Junior marketing associate
  • Advertising sales consultant
  • Event promotions representative

Advanced Degrees

After earning your Associate of Arts in Marketing, you could continue your Strayer University education and enroll in a bachelor's degree program. Participating in a related major program could provide you with a stronger foundation in marketing theories, general business practices, and leadership techniques. If you decide to apply to the university's Bachelor of Business Administration program, you could be able to apply all of your associate degree credits toward this major.

Not only could you be able to seek a generalized BBA, but you could also apply to any one of the following Strayer University programs:

  • Bachelor of Business Administration with a concentration in Marketing
  • Bachelor of Business Administration with a concentration in Management
  • Bachelor of Science in International Business