Bachelor in Business Administration: Marketing

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Strayer University's Bachelor of Business Administration with a concentration in Marketing program gives you the opportunity to learn about advertising and sales management principles. Keep reading to find out more about Strayer University's Bachelor of Business Administration with a concentration in Marketing program.

Frequently Asked Questions

What Kind of Program Is It?

Strayer University's Bachelor of Business Administration with a concentration in Marketing program, which is offered online and at some of the school's campuses, gives you the opportunity to learn about retail management, international marketing, e-marketing, strategic marketing pricing, and advertising and sales management principles. Major courses are designed to teach management principles, business ethics, business law, and principles of management, economics, finance, and marketing. This program includes a business administration capstone course. You also take science, math, humanities, and English classes.

What Are the Prerequisites?

Prior to enrolling in the Bachelor of Business Administration with a concentration in Marketing program at Strayer University you should be interested in promoting goods and services. Applicants to Strayer University's programs should have a high school diploma or equivalent; some programs may have additional requirements.

What Are the Course Requirements?

To earn Strayer University's Bachelor of Business Administration with a concentration in Marketing you must complete 180 credits. This includes 27 core units, 27 major units, 27 concentration units, and 54 general studies units. You also complete 45 elective units, which are selected in consultation with an academic advisor.

Business Administration with a Concentration in Marketing Course Requirements

Area 1Core Component
ACC 100 Accounting I
BUS 100 Introduction to Business
BUS 107 Fundamentals of E-Business
CIS 105 Introduction to Information Systems
ENG 115 English Composition
MAT 105 Introduction to College Mathematics

Area 2Major Component
BUS 302 Principles of Management
BUS 309 Business Ethics
ECO 100 Principles of Economics
FIN 100 Principles of Finance
LEG 100 Business Law I
MKT 100 Principles of Marketing

Area 2Concentration Component
BUS 499 Business Administration Capstone
MKT 310 Retail Management
MKT 320 International Marketing
MKT 327 E-Marketing
MKT 402 Strategic Market Pricing
MKT 405 Principles of Advertising and Sales Management

Area 3General Studies Component
ENG 215 Research and Writing
ENG 240 Communication for Business and the Professions
HUM 100 Introduction to Art, Music, and the Professions
HUM 101 The Origins of Western Culture
HUM 200 Logic
HUM 400 Religion and Philosophy
MAT 300 Statistics
POL 300

ECO 405
Contemporary International Problems
OR
Economic Problems and Issues
PSY 100

PSY 105
The Individual and Society
OR
Introduction to Psychology
SCI 110

SCI 115
Introduction to Physical Science
OR
Introduction to Biology
SOC 100 Introduction to Sociology
SOC 300 Sociology of Developing Countries

Area 4Elective Component
Electives selected in consultation with an academic advisor

What Could I Do After I Graduate?

Career Opportunities

Upon successful completion of the Bachelor of Business Administration with a concentration in Marketing program at Strayer University, you could be able to pursue employment in the marketing industry. You might be able to work for businesses, the government, or non-profit organizations. Responsibilities could include promoting products and services or increasing sales.

Positions you might be able to pursue include:

  • Account executive
  • Advertising manager
  • Brand manager
  • Marketing coordinator
  • Marketing manager
  • Marketing research analyst
  • Marketing specialist
  • Public relations manager
  • Sales manager

Advanced Degrees

After earning the Bachelor of Business Administration with a concentration in Marketing from Strayer University, you might be interested in pursuing a master's degree in business administration. This could increase your knowledge of different aspects of business while possibly preparing you for advanced positions in the business industry.

Master's degree options at Strayer University include:

  • Master of Business Administration with a concentration in Management
  • Master of Business Administration with a concentration in Marketing
  • Master of Business Administration with a concentration in Hospitality and Tourism Management
  • Master of Business Administration with a concentration in International Business