Musical Merchandising and Management

If you're business savvy and have a passion for music, you may be suited for a career in musical merchandising and management. Read on to learn more about career opportunities, salaries and educational options for music managers and merchandising professionals.

Is Musical Merchandising and Management For Me?

Career Overview

Musical merchandising and management involves the marketing and promotion of different independent and group musical talents. As a professional in this field, you may spend your workdays securing concerts and appearances for artists or negotiating pay with performance venues and clubs. Additional responsibilities include creating a public buzz for your clients and setting budgets for recording costs and music distribution.

Career Options

Musical merchandisers and managers often find work in public relations firms associated with the music industry, record labels or concert venues. Other possibilities can be found in finance or talent management, or in recording studios or record stores.

Employment and Salary Information

According to the U.S. Bureau of Labor Statistics (BLS), employment opportunities for advertising and promotions managers are expected to grow by 7% between 2012 and 2022. Prospects for marketing and sales managers may increase by 13% and 8%, respectively, during the same decade. As of May 2012, the median annual salary for an advertising and promotions manager was $88,590, while marketing and sales managers had corresponding median salaries of $119,480 and $105,260 (

How Do I Work in Musical Merchandising and Management?

Undergraduate Programs

Undergraduate offerings in musical merchandising and business are available at the associate and bachelor's degree levels. As a music merchandising major you may take courses in advertising, business administration, communication and public relations. You'll also pursue more specific coursework in music product development and marketing, copyright law, international music licensing and website design. Topics in music theory and music history may also be covered.

In addition to coursework, you may complete a final project or participate in an internship. Learning outcomes include the ability to manage music groups, musical events and other types of performances.

Graduate Programs

A Master of Business Administration (MBA) can provide you with more advanced training in business, marketing management, financial decision making and entrepreneurship. Courses may include topics in accounting information systems, business law and policy, electronic marketing and information system strategy. You might also study microeconomics and tax issues. According to the BLS, many employers prefer to hire management candidates with an MBA, so earning a graduate degree may enhance your prospects in the job market.

Required Skills

Music merchandising and management is a highly competitive field, and candidates with exceptional communication and computer skills, as well as experience in Web-based promotional campaigns, may enjoy the best opportunities. Interpersonal skills can be key, especially when trying to convince others to attend your band's concerts and buy their products.

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