Communications Degree Options - Video

A bachelor's degree in Communications is very versatile. Students have the option to continue in an advanced degree or to enter the field in a variety of occupations. Specialized areas of study in communications include public relations, public speaking, advertising, journalism and writing. Graduates can look for careers in marketing, sales, advertising or journalism whether for businesses, government or non-profit organizations.

Description of Degree

A Bachelor's of Art in Communications can be very versatile and advantageous. Students in this degree program will learn about all aspects of communications including mass communication, organizational communication, small group communication and communication ethics. This degree can be valuable in the real world; many of the theories and concepts learned in degree programs can be applied to a variety of different positions in the communications field.

Skills Obtained and Typical Courses

Students in a Communications degree program may find themselves in classes with students who are studying public relations, journalism, advertising or marketing. These fields are all very similar and have many overlapping topics. Discussions in modern media may also be covered as more companies and job positions shift to using Web communication and social media. Within a Communications program, basic skills in message distribution, strategic communications and argumentation will be learned. Specific courses may include:

  • Communication Studies
  • Interpersonal Communication
  • Communication Ethics
  • Mass Communication
  • Electronic Media
  • and Principles of Strategic Communications

Career Options and Occupational Outlook

Students who complete a bachelor's program in Communications are qualified to work in areas of marketing, advertising, media, public relations and corporate communication. Specific job titles may include a public relations specialist, writer, assistant editor, junior copywriter or communications specialist. Job responsibilities can include anything from writing and editing copy while developing strategic communication plans to drafting press releases and managing an organization's media relations.

Wrap Up

Due to the number of career options that are available, communications students may want to consider specializing in specific areas of the field to make themselves more marketable. Students will also want to keep up on the trends in communications as they continue to change. Businesses desire employees who are knowledgeable about the most current communication methods and are interested in hiring employees who are knowledgeable about interesting and innovative ways to get their message out.

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