Fashion Marketing Degrees - Video

Degree programs in Fashion Marketing seek to bridge the gap between creativity and business by teaching students about fashion design and marketing. Students who earn a Fashion Marketing degree can enter a number of exciting careers in the fashion industry.

Degree Overview

Degree programs in Fashion Marketing offer instruction in both fashion design and marketing. These programs are well suited to students who want to gain a solid foundation in the business side of fashion. The primary purpose of a Fashion Marketing degree program is to teach students how to promote and sell fashion. An undergraduate degree in Fashion Marketing is typically enough to secure employment in the industry. However, there are many students who do go on to earn graduate degrees.

Typical Courses

Although course names and content can vary by program, most Fashion Marketing programs include courses in:

  • Advertising
  • Brand Management
  • Consumer Behavior
  • Fashion Design
  • Fashion History
  • Fashion Show Production
  • Merchandise Management
  • Marketing Research
  • Public Relations

Students who are enrolled in a Fashion Marketing degree program may also take courses that teach them how to work with computer aided design programs related to Fashion, Photoshop and other design applications.

Careers in Fashion Marketing

There are a number of different career paths within the fashion industry for students with a Fashion Marketing degree. Students can work in retail management, buying positions, product development, showroom sales, public relations and merchandising. Specific occupation titles include marketing assistant, marketing manager, visual merchandiser, buyer and public relations specialist.

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