What Is Communication Science?

If you're interested in how messages persuade people, a degree in communication science might be for you. Communication science studies topics such as the influence of mass media on culture. Read on for more information about available degree programs in this field. Schools offering Applied Communications degrees can also be found in these popular choices.

Communication Science Defined

In this field, you'll apply research methods to construct scientifically testable theories about how non-verbal and verbal human communications are created, transmitted and received. You may concentrate on the ways messages shape and change human behavior in regards to attitude change, social change and politics. Global communication is also an important aspect of this field. Available degree programs are outlined below.

Degree Programs in Communication Science

Bachelor's Degrees

Whether you study for a Bachelor of Science or a Bachelor of Arts in Communication Science, you can learn about the tools and scientific methods used to study the ways messages influence human thinking. Courses also focus on government control over media messages, the influence of advertising on patterns of consumption or the impact of media on political life. Programs are often interdisciplinary, and students may choose to take electives in other departments. Some programs offer communication science internships.

Master's Degrees

In a Master of Science or a Master of Arts in Communication Science program, you can survey the history of the discipline and learn how to design scientific research studies. You'll also look at how research data supports communication theories. Student projects can include organizing focus groups or managing the communications of a political campaign. These 1- to 2-year programs often require students to write a thesis or take a comprehensive exam.

Doctoral Degrees

One purpose of working toward a Doctor of Philosophy (Ph.D.) in Communication Science is to develop strong theoretical and research skills. You'll select courses focusing on your research interests and take others that will widen your knowledge base. Some programs may require you to take part in research projects. A comprehensive exam and a dissertation are typical requirements. Programs may be completed in as few as three years if entering students hold a master's degree.

Career Opportunities

With a 4-year undergraduate degree in communication science, you may opt for a career in business communications, marketing, art direction or e-commerce development. A master's degree may prepare you to use analytical tools for market research and social program planning. With a Ph.D. in Communication Science, you can find job opportunities ranging from university teacher to government research analyst.

The U.S. Bureau of Labor Statistics (BLS) provides employment outlook and salary statistics for common career fields in the country. Market research specialists were expected to have a job outlook of 32% from 2012-2022, which is a much faster than average rate. Their median wage was $60,300 in 2012. For marketing managers, a 13% growth is calculated for the 2012-2022 decade, and they earned a median of $119,480 in 2012.

Postsecondary teachers overall are predicted to see a 19% change in employment from 2012-2022. The 2012 median annual salary for postsecondary communications teachers was $62,180, also per the BLS.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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