Advertising Account Associate: Salary and Career Facts

Research what it takes to become an advertising account associate. Learn about the job duties, education requirements, career outlook and salary to find out if this is the career for you. Schools offering Advertising degrees can also be found in these popular choices.

What is an Advertising Account Associate?

Today more than ever, companies, organizations and retail stores need help getting the word out about their products or their services. Advertising account associates, also known as advertising account coordinators or junior marketing associates, work within advertising agencies to provide administrative and sales support to an ad agency account team. They help clients determine advertising goals and ways to get their message or product out to the public. They may monitor a client's online reviews, manage SEO, schedule appointments and maintain client relationships. In many instances, internships are available during or after enrollment in a relevant bachelor's degree.

The table below outlines the general requirements for this career option.

Degree Required Bachelor's degree
Education Field of Study Liberal arts, advertising, marketing, graphic design
Key Responsibilities Provide administrative and sales support, answer phones, plan conferences, proofread content
Job Outlook (2014-2024) -3% decline in employment (for all advertising sales agents)
Median Salary (2017) $35,000**

Source: *U.S. Bureau of Labor Statistics, **

What Are the Job Duties of an Advertising Account Associate?

In the role of advertising account associate you'll typically answer phones, plan conferences, process invoices, proofread content and file records. However, you also could work with an advertising manager to identify marketing trends, produce billing reports and forecast agency financial information. As you gain experience, you're likely to be given additional responsibilities and have more direct client interaction.

How Do I Prepare for the Job?

To become a junior advertising associate, the U.S. Bureau of Labor Statistics (BLS) reported that many employers require a bachelor's degree, and in some cases, you might need to earn a master's degree ( The BLS recommended a liberal arts base, though some relevant majors could include advertising, marketing and graphic design. Many ad agencies offer internship opportunities that you can participate in during your schooling, and the BLS stated that you might need this introductory experience to land a permanent position.

What Is My Career Outlook?

Jobs for all advertising sales agents, including advertising account associates, are expected to decline at a rate of three percent during the 2014-2024 decade, according to BLS data. Advertising management positions fared slightly better within the overall projection with growth at seven percent projected over the same decade. The BLS suggests that employment opportunities for advertising sales agents could increase for individuals with experience in digital advertising.

Your salary could depend on industry, location and the economic climate. In March 2017, advertising account associates reported their wages to, claiming salaries from the 25th to 75th percentiles were between $21,000 and $54,000.

How Can I Advance My Career?

Generally, experience and professional successes lead to advancement, but there are steps you can take to improve your chances. Certification credentials are not very common, but are expected to become more so in the future for advertising managers, according to the BLS. Additionally, leadership training programs are often offered in-house by larger organizations, and participation can provide promotion opportunities. The American Association of Advertising Agencies sponsors numerous educational activities each year in the form of webinars, workshops and professional development seminars in order to develop account manager talent (

What Are Some Related Alternative Careers?

There are several occupations related to advertising account associates. You could start with as little as a high school diploma to become an insurance sales agent. In this career, on-the-job training allows you to contact prospective clients and advise them on their insurance needs. Another position could be work in advertising, promotions and marketing as a manager working with organizations or companies to plan campaigns that advertise a product or service. This position requires a bachelor degree. Sales managers run sales teams for a company; they also need a bachelor's degree. These experts plan and implement sales goals using real data, then relay the goals to other employees.

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