By taking advertising classes, you can learn how to create, package and sell compelling campaigns across platforms and with different media in a rapidly changing industry. Keep reading to find out how.
What Do Advertising Classes Cover?
Advertising classes emphasize writing, presentation skills, teamwork, problem-solving and the ability to meet deadlines. If you're pursuing a bachelor's degree in advertising, your core curriculum may include introductory courses about how the advertising industry works, as well as classes in campaign strategy, media planning and advertising ethics. If you're pursuing a creative advertising career, you may also take courses in writing, video and photography, graphic design and digital campaigns. At the master's degree level, you'll study theories and practices of advertising, conduct research into consumer behavior and analyze advertising's effect on society and the economy. You may also develop and present a special project, such as an advertising campaign, as your thesis.
Many undergraduate and graduate level advertising classes reflect recent changes in the advertising industry, combining traditional skills with the latest technology you'll need to create ads, reach consumers and measure a campaign's success. Course topics include:
General Overview of Advertising
These classes give students the opportunity to learn about the theory and practice behind advertising, including what makes for a good campaign, how to put together an advertising plan for a client and the different media available to the modern advertiser.
There are many online certification programs available for students who want to focus on online advertising. These courses can focus on individual platforms or programs, like Google AdWords or Facebook, as well as skills around content marketing and search engine optimization.
Graphic design courses offer an important skill for any student interested in advertising. These courses teach the skills behind the design of print and digital advertising, how consumer interact with images and how good graphic design can get attention.
Courses about viral marketing help students understand one of the newest trends in advertising. These classes layout the strategies and techniques needed to craft an advertising campaign through its content or outreach is spread rapidly online.
Advertising Science and Data
New courses for advertising studies dig into the data which now informs campaigns, especially on the web. These analytics, along with the science of neuromarketing, look at how consumers make purchasing decisions and what techniques are most effective in reaching them.
How Can I Earn An Advertising Degree Online?
Some schools give you the option of pursuing an undergraduate or graduate degree in advertising entirely online, while other programs offer a combination of on-campus and online courses. Online advertising classes are also offered as part of degree programs in related areas, such as communications and media studies or as part of various multidisciplinary undergraduate degree programs. You'll also find online advertising classes offered as part of continuing education and extension programs leading to a certificate in a related discipline, such as marketing.
In online study you may often view lectures and participate in class discussions and group projects when it's convenient for you, via Web conferencing and e-mail; however, you'll often be expected to complete assignments, take exams and turn in projects by specific dates. To take advertising classes online, you'll need a computer with high-speed Internet access. Design classes may also require a scanner, color printer, digital imaging equipment and software such as Adobe Creative Suite.