Advertising Copywriting Training and Degree Programs

While you might not be able to find a program specific to advertising copywriting, you can prepare for this role by earning a bachelor's or master's degree in communications, journalism, advertising or English. Programs cover copywriting as well as other aspects of the mass communication industries. These degrees can aid careers in writing, advertising, and public relations. Schools offering Advertising degrees can also be found in these popular choices.

What Kind of Programs Offer Training in Advertising Copywriting?

If you're looking to learn about copywriting for marketing and advertising materials, you can earn your Bachelor of Science in Communications with a track in advertising, Bachelor of Arts in Journalism with a focus on strategic communications or Bachelor of Arts in Integrative Studies with an advertising concentration.

If you already have a bachelor's degree in communications or a related field, you can enroll in a master's degree program focused on advertising, communications or journalism. You can even pursue a specialization in marketing. Master's degree programs also offer coursework in advertising copywriting.

Degree Levels Bachelor's, master's
Possible Careers Advertising manager, public relations manager, writer
Common Courses Copywriting, integrated communications, media effects, communications research
Median Salaries (2014) Writers: $60,250; advertising managers: $95,890; public relations managers: $104,140*
  • Source: U.S. Bureau of Labor Statistics

Why Should I Complete One of These Programs?

After you earn a bachelor's degree, you can work as an advertising or public relations manager. Advertising copywriting and other writing courses prepare you to create, place and evaluate written materials used in print, radio, television and other media campaigns.

You can work as a writer or editor after you've earned a 4-year degree; however, you might need to establish a particular expertise in the market you wish to serve. As a student, working for a college newspaper or completing an internship could help you accomplish this. You can also establish yourself as an expert in advertising copywriting or other fields by earning a master's degree. The writing projects you complete as a graduate student can be included in a portfolio for prospective employers.

What Will I Learn?

In a bachelor's degree program, you can learn about copywriting in general as well as copywriting in particular for advertising, journalism, public relations and media. Advertising courses might also cover photography, image placement, integrated communications and alternative media.

You can also expect to learn about mass communications in coursework that covers the effects of media, reporting ethics and communications research. Master's degree programs cover advertising copywriting and other subjects from a research or interdisciplinary approach. You learn how consumers react to different types and styles of advertising. Copywriting is also explored within the context of media, communications and public relations campaigns as a whole. As a graduate student, you can also refine your copywriting skills in a portfolio class and collaborate with other students to evaluate each others' work.

What Do I Need to Know About Using My Degree?

According to the U.S. Bureau of Labor Statistics (BLS), writers earned a median income of $60,250 as of 2014. The same source states that advertising and public relations managers had median incomes of $95,890 and $104,140 for the same year, respectively.

The BLS also predicts that demand for writers should increase by two percent between 2014 and 2024 ( Demand for public relations managers is also expected to increase during the same period, by 7%. Demand for advertising managers is expected to grow by 9%.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

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