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Advertising Majors

If you major in advertising, you'll likely learn about concept brainstorming, creative marketing strategies, interactive media, public relations and more. On-campus and online bachelor's programs are available and can help you launch a career in creative or management aspects of the field.

What Does an Advertising Program Involve?

A bachelor's degree program in advertising will give you the knowledge you need to create effective advertising campaigns that express the specific message of an organization or company. You'll learn how to brainstorm marketing strategies, conduct effective research and communicate with the personnel who are imperative to your campaign. Classes can teach you how to harness interactive media, print media, billboards and broadcasts. Some of the course topics you may cover include:

  • Branding
  • Concept development
  • Storyboarding
  • Copywriting
  • Public relations
  • Creative media
  • Sales

Depending on the university, you may even get the chance to work on an advertising project with a company during an internship experience. Upon completing your bachelor's degree program, you'll have accumulated enough projects that you'll be able to assemble an advertising portfolio that you can bring to interested employers.

Common Courses Copywriting, market research, interactive media advertising, concept development
Possible Careers Copywriter, media planner, creative director
Median Salary (2018)$117,130 (for advertising and promotions managers)
Job Growth 5% from 2016-2026 (for advertising and promotions managers)
Online Availability Fully online programs are available

Source: U.S. Bureau of Labor Statistics

What Can I Do with My Degree?

With an advertising education, you might work in the entertainment, business or education fields. According to the U.S. Bureau of Labor Statistics, jobs for advertising and promotions managers were expected to increase five percent from 2016-2026, which is faster than average compared to other jobs. There will be great competition for available positions, but an advertising career typically offers a high-paying salary. With your advertising knowledge, some of the jobs you may pursue include:

  • Creative director
  • Account planner
  • Marketing manager
  • Copywriter
  • Media planner
  • Sales representative

Can I Earn It Online?

If you require flexibility in your schedule due to a full-time job or life circumstances, then you may complete your bachelor's degree in advertising fully online. These bachelor's degree programs may be conducted using online course management systems, such as Blackboard. You'll learn your craft through the use of textbooks, chat rooms, discussion boards, text modules and video modules. Online program requirements can include a CD-ROM and DVD drive, as well as an antivirus system.