Associate's Degree in Advertising
Earning an associate's degree in marketing might give you the skills needed to work as an advertising sales agent. Courses may include target markets, strategic planning and sales. Read on to learn more about these undergraduate programs and get salary statistics for relevant occupations.
Do Schools Offer Associate's Degrees in Advertising?
While it may be difficult to find an associate's degree specifically in advertising, associate's degree programs in marketing are available. This degree can be earned either on campus or online. If you elect to enroll in a distance learning program, you may use Internet discussion boards, e-mail, video chat or conference calls to communicate with your professors and classmates. A computer with high-speed Internet access is usually required in order to participate in online programs.
You'll need at least a high school diploma or GED to be considered for admission. Some schools might require standardized test scores, letters of recommendation and a short personal statement defining your educational goals.
|Admission Requirements||High school diploma or GED; test scores and letters or recommendation may be required|
|Online Availability||Fully online coursework available at some schools|
|Common Courses||Business communication, economics, human resources, global marketing|
|Median Salary (2014)||Customer service representatives: $33,750*; advertising sales agents: $51,740*|
|Job Outlook (2016-2026)||5% growth (for customer service representatives)*; -4% decline (for advertising sales agents)*|
Source: *U.S. Bureau of Labor Statistics
What's the Curriculum Like?
You might learn about marketing principles, strategic planning, business communication and target markets. Some programs also include courses in global business marketing, sales management and e-commerce. Additional topics could include:
- Human resources
- Business-driven technology
- Cost accounting
- Organizational leadership
Classes in this program are mostly didactic with little hands-on training; campus-based students sometimes work on collaborative projects. Some programs may require completion of an internship at a local business before graduating.
What Can I Do With My Degree?
You might consider applying to a bachelor's degree program. According to the U.S. Bureau of Labor Statistics (BLS), you'll usually need to earn a bachelor's degree to qualify for an entry-level professional position in the advertising or public relations industry (www.bls.gov). Market researcher and assistant account executive are two examples of entry-level advertising positions.
Completing an associate's program in marketing could lead to work as a customer service representative or advertising sales agent. The BLS reports that customer service representatives earned a median annual wage of $31,200 in 2014; advertising sales agents earned a median annual salary of $47,890 during the same year.