Online Bachelor's Degree in Marketing
Learn about the kind of work available to someone with a marketing degree and what's required to earn this credential. Get the facts about employment outlook and salary data for marketing positions.
What Is a Bachelor's Degree in Marketing?
A program that leads to a bachelor's degree in marketing touches on science, psychology, strategy and communication. As a marketing professional, you analyze data in search of consumer behavior and trends.
Your training enables you to develop and evaluate the results of surveys and questionnaires for focus groups. Based on the information gathered, you could help design an advertising or marketing campaign from the ground up. This includes creating an appropriate public image for a product or company, promoting this image and altering it if necessary.
|Degree Level||Bachelor's degree|
|Degree Availability||Degree program offered by 755 schools|
|Common Courses||Marketing principles, business statistics, advertising and promotion, consumer behavior, Internet marketing techniques|
|Job Outlook (2016-2026)||10% growth (for advertising, promotions, and marketing managers)*|
|Median Salary (2018)||$132,620 (for advertising, promotions, and marketing managers)*|
Source: *U.S. Bureau of Labor Statistics
Where Can I Find an Online Program?
The American Association of Advertising Agencies has an online directory of well-known advertising schools and universities offering marketing-related degree programs. You may prefer to use the website of the Association to Advance Collegiate Schools of Business. As of 2016, the AACSB had an online directory listing 755 schools that offer accredited programs in business. By accessing an individual school's website, you're able to determine if that school has a marketing program that's delivered online.
What Are Some Degree Specifics?
Depending on the school, a fully online program can consist of 120-127 credits. Completion of a program may lead to a Bachelor of Science or Bachelor of Arts in Marketing. Some schools offer a program leading to a Bachelor of Business Administration with a concentration in marketing. Online bachelor's degree-completion programs that consist of primarily upper-level courses may be available. In order to qualify for admittance to these 2-year programs, you'll first need to complete roughly 40-65 credit hours of general education and introductory business coursework.
Typical courses in an online marketing program can include advertising and promotion, marketing principles, marketing research, Internet marketing techniques, business statistics and consumer behavior. Programs may require you to participate in online seminars. This is accomplished by way of a computer-based course management system, such as Blackboard.
You might need to complete a capstone project where you create a fictional advertising or marketing campaign for a product or service. Some schools also offer internships to undergraduate marketing students. Internships are completed at a school-approved business or agency and must be carried out in person.
What Is the Occupational Outlook?
The U.S. Bureau of Labor Statistics (BLS) states that with a marketing-related bachelor's degree, you may qualify for entry-level employment in areas such as marketing, advertising, sales, promotions or public relations (www.bls.gov). With further education and experience, you may be qualified for a managerial or supervisory position.
In 2018, the BLS projected that the number of employed market research analysts was expected to increase by 23% from 2016 to 2026. Employment for public relations specialists was expected to increase by 9% over the same time period.
Also in 2018, the BLS determined that the mean annual wage for public relations specialists was $68,440. During this time, marketing analysts and specialists made a mean annual wage of $70,960, while advertising and promotions managers had a mean annual salary of $133,090. Because of the supervisory nature of the position and added responsibility over lower-level managers, marketing managers had a mean annual wage of $147,240.