Online Bachelor's Degree in Marketing Management

Learn about online bachelor's degree programs in marketing management. Read on for program overviews, admissions requirements, common classes and areas of specialization. Find out more about your career options. Schools offering Marketing Management degrees can also be found in these popular choices.

Can I Earn a Bachelor's Degree in Marketing Management Online?

There are distance-learning bachelor's degree programs in marketing management available at a number of accredited universities. This program usually takes four years to finish; however, since these programs are typically flexible, you may be able to finish in less time. Online programs offer many of the same amenities as their on-campus counterparts; for example, you can meet and work with your classmates, interact with professors, access online libraries and take digital exams. Expect to have an Internet-ready computer that meets minimum technical requirements.

Online Programs4 year bachelor programs are available entirely online
Admission RequirementsStudents usually must submit letters of recommendation, high school transcripts or GED results, and sometimes ACT or SAT scores to be considered for admittance
Common CoursesConsumer behavior, business research, microeconomics, management fundamentals, marketing research
Career PossibilitiesSales representative, account executive, advertising copywriter

What Do Admissions Committees Look For?

You need at least a high school diploma or its equivalent to be considered for admission. Other admissions requirements could include ACT or SAT scores, letters of recommendation, high school transcripts and a personal statement. You might increase your chances of acceptance if you hold an associate's degree in a related field, such as business, marketing, advertising or communications. Taking classes in graphic design, writing, economics and psychology could help you prepare for this program.

What Will My Bachelor's Degree Program Be Like?

While you can find bachelor's degree programs specifically in marketing management, this subject area is also offered as a concentration in business and marketing programs. You can expect to learn about business principles and industry-standard marketing practices. Additionally, most curricula include general education courses. The following are examples of classes in which you could enroll:

  • Management fundamentals
  • Consumer behavior
  • Electronic marketing principles
  • Macroeconomics
  • Microeconomics
  • Business research
  • Strategic marketing plans
  • Advertising and promotion

What Careers Could I Pursue with My Degree?

One popular job title is marketing manager. Marketing managers perform market research, determine target markets, set price points and identify needs for new products. Professionals in this field work with advertising, promotions and sales managers. However, since management positions require significant experience, you might first work in a position like the following:

  • Market research technician
  • Sales representative
  • Account executive
  • Advertising coordinator
  • Advertising copywriter

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

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