Communications Consultant Jobs: Career & Salary Facts
Research what it takes to become a Communications Consultant. Learn about job duties, education requirements, job outlook, and salary to find out if this is the career for you.
What Does a Communications Consultant Do?
A communications consultant helps businesses relate to customers and improve their public image. It is the job of the communications consultant to create awareness of the organization and what it is doing to ensure that the public will have a positive perception of the organization.
Find out more about obtaining this career and what you can expect from it by reading on.
|Degree Required||Bachelor's degree in public relations, mass communications, marketing or journalism|
|Education Field of Study||Interpersonal and intercultural communication, persuasion and negotiation.|
|Key Skills||Write successful speeches, gather information, compose informative articles, work with new media technology and build a public relations campaign.|
|Job Growth (2018-2028)||6%*|
|Median Salary (2018)||$56,770*|
Source: *U.S. Bureau of Labor Statistics
What Is a Communications Consultant?
Communications consultants help businesses successfully advertise and relate to consumers. In this field, you might be responsible for determining and improving public image and opinion of a business, individual, product or service. You'll pinpoint areas where a client isn't successfully reaching a target audience and release statements, press releases, advertisements or perform one-on-one interactions to correct and enhance public perception.
What Kind of Education Will I Need?
A 4-year bachelor's degree program in public relations, mass communications, marketing or journalism can prepare you for a career as a communications consultant. These majors teach you the skills necessary to write successful speeches, gather information, compose informative articles, work with new media technology and build a public relations campaign. You'll study the concepts of interpersonal and intercultural communication, persuasion and negotiation. To advance your career, you can earn a master's degree in communications, public relations or business administration. Graduate studies provide you with additional knowledge of communication theory and practice.
How Could I Find Work?
If you're interested in working as a communications consultant, you can build up your resume through employment within a public relations agency as an account executive or account manager. You can continue your career by working for a consulting firm, or with enough contacts, you can choose to branch out on your own. If you have a particular interest, you could specialize as a communications consultant in a specific industry, such as healthcare or technology.
What Salary Can I Expect to Earn?
According to the U.S. Bureau of Labor Statistics (BLS), public relations specialist positions in general numbered 239,030 and earned a median annual salary of $60,000 in 2018. The BLS reported that the top-paying industries for public relations specialists that year included the federal government, pharmaceutical and medicine manufacturers and software publishers.
What Are Some Related Alternative Careers?
Before pursuing a career as a communications consultant, you may consider starting out as a writer/author to develop strong communication skills, which are needed for the role. As an alternative, if you are interested in doing promotional work for a product or service, you may instead pursue a role as an advertising, promotions, or marketing manager. You may also pursue a career as a meeting, convention, and event planner if your interest is in organizing all aspects of an event and ensuring its success. Any of these careers requires a bachelor's degree as well as good written and oral communication skills.