Corporate Communications Degree Programs

Corporate communicators use oral, visual and written presentations to convey information about companies, government agencies and nonprofit organizations. Read on to see what academic and professional requirements are needed to become the 'voice' of a corporation. Schools offering Business Communications degrees can also be found in these popular choices.

What Are Career Options for Corporate Communications Degree Graduates?

Students who possess a corporate communications degree can obtain managerial and administrative roles in many settings within the corporate world. They may work as a public relations manager, who oversees the public perception and image of a company, or they can work as a marketing director, who creates marketing strategies to promote interest in a company's products or services.

What is a Corporate Communications Major?

A corporate communications major prepares you for work in a corporate setting, providing both visual and verbal communications for internal and external purposes. A bachelor's degree in corporate communications prepares you for work in private businesses, not-for-profits and government agencies.

Through internships and intensive communications studies, you'll gain experience with the communications tactics used by all types of organizations. Your primary goal upon completion of the program will be to communicate orally and visually through memos, reports, articles, presentations, websites, videos and more.

Can I Earn a Bachelor's Degree in Corporate Communications?

Currently, the most common degree programs available for corporate communications award bachelor's and master's degrees. Bachelor of Science degree programs primarily focus on communication skills that are backed up by business skills. Both sets of skills prepare you for working in an agency or for continuing your education into a master's degree program. These skills train you to work in public affairs and business environments.

Through a bachelor's degree program, you'll learn how to research, write and think critically. Some universities help set up internships in large cities to practice working for a large business or firm. Some of the subjects you may encounter while studying are communications, photography, media criticism, politics, finance and visual communication. Your main goal in a corporate communications degree program is to learn the art of persuasion. Your job will be to influence workers' and clients' decisions and ideas. You'll also write memos and give presentations intended to rally an entire business (workers and managers) towards a common goal.

What Courses Might I Take?

As mentioned before, the majority of your courses will focus on business and communication skills. You will learn about communication technologies and how persuasion theory can be used to deliver messages. You'll also learn the importance of visual media in the presentation of finance, sales, ideas, productivity and other business models. Common course topics include these:

  • Business communication
  • Photojournalism
  • Digital photography
  • Mass media
  • Communications technologies
  • Communication theory
  • Persuasion theory
  • Political communication
  • Financial reporting
  • Public speaking
  • Public relations
  • Web design
  • Advertising
  • Rhetoric

What Are Some Related Alternative Careers?

Human resources managers work in a variety of corporate environments and industries. They have many responsibilities that include recruiting, interviewing and hiring new staffers. They may consult with key members of the management team and perform a variety of administrative functions for the firm as well. A bachelor's degree is usually required to enter this field, but some companies may require a master's degree for certain positions.

Training and development managers coordinate and organize programs that will strengthen the skills of employees in a company. These managers supervise other training and development specialists in the firm. Most companies desire their training and development managers to hold a bachelor's degree.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

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