Database Marketing Degrees and Courses

In database marketing, you will analyze statistics about the economy and social trends to determine how to market goods and services. Get information on degrees that can help you in this field, see the courses you'll need to take and discover what to look for in a college. Schools offering Marketing degrees can also be found in these popular choices.

What You Need to Know

Database marketing is the study of raw data concerning the economy and social trends to determine how to advertise and sell products and services. In this profession, you transform data into useful information to assist in product research and development. You also create advertising campaigns and anticipate future sales trends for marketing or advertising firms, corporations or research institutions. You perform various methods for collecting data, use statistics to organize it into databases, analyze the information and present your findings.

Courses Accounting, consumer behavior, economics, database design, marketing behavior and quantitative analysis; data analysis, e-commerce, management of business technology, business law and sales; marketing strategies and planning, data mining and warehousing, precision marketing with demographic statistics, consumer behavior, marketing communications and forecasting
Degrees Associate's, bachelor's and master's degrees
Programs Data management and marketing programs will prepare you for work in the field; make sure any programs in which you enroll are fully accredited

What Degrees Are Available?

The majority of programs that incorporate instruction in database marketing include general marketing, business administration or marketing technology fields. You could earn an Associate of Science in Business with a certificate in strategic database marketing or an Associate of Science in Marketing and Sales Technology. You can start your career after earning a 2-year degree, though most are designed to transfer to a 4-year bachelor's program. Examples of relevant bachelor's degree majors include marketing, business technology or business administration with a minor in database marketing. You can find many programs with online or part-time courses for your convenience. You'll usually be required to complete a capstone project and internships in an undergraduate program.

These courses will be covered in an undergraduate program:

  • Accounting
  • Consumer behavior
  • Economics
  • Database design
  • Marketing behavior
  • Quantitative analysis
  • Marketing research
  • Data analysis
  • E-commerce
  • Business management/law and sales

What Graduate Courses Will I Take?

You could also earn a graduate degree, such as a Master of Science in Marketing Analysis or Integrated Marketing Communications. These programs are also available online or during evening hours and usually take two years to complete. You'll also complete a thesis or a capstone project. The following courses might be covered in a graduate program:

  • Marketing strategies
  • Data mining
  • Warehousing
  • Precision marketing
  • Demographic statistics
  • Consumer behavior
  • Marketing communications
  • Forecasting
  • Calculus
  • Statistics
  • Computer programming

How Should I Select a College?

Not all marketing programs include specific database marketing instruction. When considering schools with marketing or business programs, you should first determine whether it offers courses in computer and database usage in marketing. Programs that explain the relationship between software applications, data management and marketing will better prepare you to work in the field.

You might also want to ensure that the program is accredited. Graduating from an accredited college may make your education more attractive to employers and better prepare you to work in the field. Additionally, consider how internships could influence your future job search. Internships at local companies or marketing firms, particularly those that expose you to database marketing practices, give you the opportunity to establish relationships with co-workers and employers, possibly making it easier to find employment after graduation.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

Popular Schools

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