Degrees in Relationship Management
Learn about Customer Relationship Management (CRM) and the tasks commonly performed by customer relationship managers. Get information about degree options, along with the classes usually offered.
What Degrees in Relationship Management Are Available?
Customer relationship management degree programs are available, but certificate programs are more common. The degree programs available usually come in the form of 2-year programs that end with you earning an associate's degree. You may also be able to find customer relationship management degree programs offered by for-profit schools.
While they don't always offer degree programs, many schools do offer you the chance to enroll in a certificate program in customer relationship management. In a certificate program, you'd take a certain number of courses related to customer relations, but the program would be much shorter than a degree program. Some schools may require that you be enrolled in another degree program, with a certain minimum GPA, before being granted entry into the certificate program.
|Course Options||Certificate programs, associate's degree programs|
|Job Duties||Customer acquisition and retainment, data collection and analysis, social media outreach, advertising|
|Common Courses||Customer relationship management, marketing, negotiation, accounting|
|Median Salary (2018)||$132,620 (for all marketing managers)|
|Job Outlook (2016-2026)||10% growth (for all marketing managers)|
Source: U.S. Bureau of Labor Statistics
What Is Customer Relationship Management?
Interactions with customers are the most important for many businesses. For this reason, many businesses need managers who are trained in customer relations. As a customer relationship manager, you would be responsible for attracting new customers and retaining existing customers. You would have to learn a variety of techniques to achieve these goals.
One useful technique is the collection and analysis of data about customers. This can include what customers are buying, what they want and how they rate their experience with a business. Using this and other data, you'd implement strategies, such as advertising campaigns, which are meant to attract or retain customers. As technology evolves, so does the job of the customer relationship manager. You'd have to learn to reach potential customers on an increasing variety of media, from traditional mail advertisements to social media.
What Courses Will I Take?
If you enroll in a degree program, you might be required to take general education classes in addition to classes specific to customer relationship management. If, however, you enroll in a certificate program, your coursework would be solely focused on customer relationship management. In these classes, you would learn how to use customer relationship management-related software as well as learning techniques for communicating with and advertising to customers. Some examples of classes you might take include the following:
- Customer relationship management