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What Are My Career Options in Digital Marketing?

Find out about the types of jobs you could pursue in digital marketing. Read on to learn more about career options along with education, salary, and job outlook to decide if this is the right career for you.

What Are Some Digital Marketing Career Options?

Digital marketing careers could have you working with social networking sites, text messaging, e-mail blasts and pop-up ads. For instance, digital marketing managers promote products through digital outlets. They work as a team to develop and implement marketing campaigns and track analytics to provide feedback to clients. Web analytics experts use tools such as web-analytic reports to track and analyze data such as clicks or search engine results to determine the success of a particular campaign. Internet copywriters work for digital marketing teams to write content for marketing materials such as online publications and websites. The table below lists these three career options and outlines their general requirements.

Digital Marketing Manager Web Analytics Expert Internet Copywriter
Degree Required Bachelor's degree Bachelor's degree Bachelor's degree
Training Required Prior work experience Internship or work experience recommended On-the-job training
Key Responsibilities Develop marketing content, work with clients on digital marketing campaigns Analyze web statistics, interpret data, evaluate effectiveness Write text for digital marketing campaigns
Job Growth (2018-2028) 6% all advertising, promotions, and marketing managers* 20% all market research analysts* 0% (Little to no change) all writers and authors*
Median Annual Salary (2019) $65,632** $64,736** $62,170 all writers and authors (2018)*

Source: *U.S. Bureau of Labor Statistics, **Payscale.com.

What Does a Digital Marketing Manger Do?

Digital marketing managers often work as part of a larger team. As a digital marketing manager, your efforts would be concentrated on promoting and marketing through very specific media and mobile outlets, such as the Internet, email, text and social networking sites. You would work with clients on brand awareness and various short-term and long-term marketing campaigns. Some essential duties of the job are working to develop quality marketing content, as well as inception, development and implementation of campaigns. You would also analyze campaign results for success and potential campaign modifications.

What Does a Web Analytics Expert Do?

As a Web analytics expert, you would analyze site visits, the number of clicks per link, search engine results and email delivery statistics to determine the level of success of a particular marketing campaign. You also use tools such as web-analytic reports, website surveys and multi-channel analytics to evaluate effectiveness. You would work with other digital marketing professionals, offer your interpretation of data and help them optimize the potential success of current and future marketing campaigns.

What Does an Internet Copywriter Do?

An Internet copywriter is responsible for writing all the text for the various channels of digital marketing campaigns. You would focus on writing specifically for various media channels, such as e-mail blasts, text campaigns, social networking site posts, pop-up ads and website content. You would work with the digital marketing team and use your persuasive writing skills within the scope of campaign strategies to come up with catchy, engaging copy.

Are There Other Job Options?

The skills needed for digital marketing are applicable to a wide variety of careers in various industries, such as information technology, communications, sales and marketing. Some other possible career options include web marketing specialist, search engine optimizer, media buyer, reputations manager, director of e-commerce, blogger and online marketing analyst.

What Are Some Related Alternative Careers?

Those interested in a career in digital marketing may also want to consider some related careers which also require only a bachelor's degree to gain entry-level employment. For example, public relations specialists write media releases to influence the public's perceptions of various organizations. Operations research analysts help organizations make better decisions and solve complex problems using analytical models. Cost estimators specialize in a certain product or industry and collect data to identify the potential costs of constructing a product or building.