Enrollment Counselor Salary and Career Facts

Explore the career requirements for enrollment counselors. Get the facts about typical education requirements, job duties and potential earnings to determine if this is the right career for you. Schools offering School Counseling degrees can also be found in these popular choices.

What Is an Enrollment Counselor?

Enrollment counselors are education professionals who work for colleges and universities. Their goal is to recruit new students. When students are interested in attending their school they may help them through the process of applying for acceptance and then, if accepted, they may help them through the enrollment process. They also develop promotional materials that can be used to interest prospective students in their school and the programs their school offers. Enrollment counselors benefit from strong organizational, computer and interpersonal skills, because they work with people, process data on computers, and must balance a number of different tasks they are responsible for.

Education Required Bachelor's degree, master's degree recommended
Education Field of Study Business administration, public relations, communications
Key Responsibilities Recruit new students, guide students through admissions process, organize invitational events, coordinate minority outreach programs
Job Growth (2014-2024) 9% (for postsecondary education administrators)*
Median Salary (2017) $38,794 (for admissions representatives- higher education)**

Source: *U.S. Bureau of Labor Statistics, **Salary.com

Where Do Enrollment Counselors Work?

Your pool of potential employers includes 2-year community colleges and 4-year colleges and universities. According to the National Center for Education Statistics, there were 4,583 such postsecondary institutions in the U.S. as of the 2015-2016 school year. Some use alternative titles for enrollment counselor, such as admissions counselor or admissions representative. The U.S. Bureau of Labor Statistics (BLS) projects that employment of education administrators at postsecondary institutions will grow 9% from 2014-2024, but doesn't provide specific figures for enrollment counselors.

What Will My Duties Be?

Recruiting new students and guiding them through the admissions process will be your primary responsibility. Specific duties in support of recruiting are likely to include organizing invitational events on and off campus, coordinating minority outreach programs and maintaining open lines of communication with high schools and independent education counselors. You may also have to travel a fair amount and work some nights and weekends. Admissions guidance will entail meeting with prospective students individually and in groups to discuss admissions requirements and to explain the process.

What Education and Training Will I Need?

Prior experience conducting campus tours, coordinating programs or serving as an orientation leader or students' ambassador is considered helpful. A bachelor's degree in any subject is usually the base-level requirement, although some schools prefer applicants with master's degrees. Relevant bachelor's degrees include business administration, public relations or communications.

Business administration programs acquaint you with common forms of business organizations, the internal processes they use and their objectives and goals. Course topics engage problem solving, conflict resolution, information systems management, accounting and marketing. Public relations degree programs teach you the art and science of influencing public perceptions through strategic communication. You'll learn fundamentals of effective graphic presentation and how to write for broadcast, online and print media. Communications programs cover information theory, modes of communication and the relationship between media organizations and society.

What Salary Could I Earn?

According to Salary.com as of 2017, the median salary among admissions representatives was $38,794, and those in the middle half range earned $34,572-$43,530. Payscale.com reported a comparable range of $29,228-$50,612 as of October 2016.

What Are Some Related Alternative Careers?

Human resource managers have some professional similarities to enrollment counselors. They review applications, like enrollment counselors, but they focus on determining whether someone has the skills to be hired for a job. They may also work to promote their employer to potential new employees, which is similar to the work enrollment counselors do to promote their school and programs. They need a bachelor's degree, like enrollment counselors. Public relations specialists also need a bachelor's degree, and also share some aspects of their work with enrollment counselors. They develop promotional materials for their clients and use them to shape public opinion about their client. This is similar to the work that enrollment counselors do when they prepare promotional materials about their school and programs.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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