Farm Marketer: Career and Salary Facts

Research what it takes to become farm marketer. Learn about the job duties, required training and degree options to find out if this is the career for you. Schools offering Landscape Design degrees can also be found in these popular choices.

What Does a Farm Marketer Do?

A farm marketer uses marketing and promotional strategies to sell agricultural products. Farm marketers may be self-employed, working for themselves and promoting their own farm, or they may work for an agricultural company. In either case farm marketers need to be able to connect with potential clients and maintain positive relationships with them. They may also create promotional material, manage social media and organize events meant to attract clients. The table below provides a breakdown of the farm marketer career field.

Direct Farm Marketers Farm Marketers
Education Required None specifically required; bachelor's degree helpful none specifically required; Bachelor's degree helpful
Education Field of Study Agribusiness, food marketing, agricultural marketing Agribusiness, food marketing, agricultural marketing
Key Responsibilities Find customers, price produce and provide fresh-grown food to area markets Sell to businesses or individuals
Job Growth (2014-2024) -2% (all farmers, ranchers and other agricultural managers)* 7% (all wholesale and manufacturing sales agents)*
Median Salary (2015) $64,170 (farmers, ranchers, agricultural managers)* $59,080 (all wholesale and manufacturing sales agents)*

Source: *U.S. Bureau of Labor Statistics

What is a Farm Marketer?

There are two distinct types of farm marketers. You may become a direct farm marketer if you have your own farm and sell the products you grow. If not, you can work for a company as a sales representative, selling their products.

Direct Farm Marketers

A direct farm marketer personally produces and sells their products. As a direct farm marketer, you typically market locally and provide fresh produce and agricultural products to local customers or stores; however, you may sell to companies or businesses all over the country. You are responsible for delivering the products, setting prices, negotiating sales, monitoring product quality and building relationships with customers.

Farm Marketers

As a sales representative, you may sell products to other businesses or individual consumers, negotiate contracts with buyers, arrange the transport of products, maintain sales records, manage inventory and monitor product quality. You're responsible for creating lasting customer relationships and securing repeat orders. You must also ensure the products you sell are a good value and of high quality for your customers.

What Training Do I Need?

According to the U.S. Bureau of Labor Statistics, there are no industry standards of required education for sales representatives (www.bls.gov). You can gain experience and learn about sales through working in the industry, apprenticeships and internships with agricultural sales companies, as well as through training programs offered through community colleges and organizations.

Some programs created for direct farm marketers offer short courses in topics specifically addressing the needs of farmers selling their own products. There are also organizations for farmers, which may provide access to marketing events, mentoring from experienced farmers and connections to helpful resources.

Are Degrees Available to Me?

Some employers may prefer a college degree and you have options in agricultural-related majors. Undergraduate and graduate degree programs are available in agribusiness, food marketing and agriculture marketing. These programs offer education on agribusinesses, marketing tactics, product standards and agriculture law. You will delve into sales tactics, marketing concepts, insider tricks to selling agricultural products and legal requirements.

What Are Some Related Alternative Careers?

Buyers and purchasing agents of farm products buy grain, cotton and other agricultural products from suppliers, which their companies later use or resell. These professionals may need to only have a high school diploma, but many employers prefer to hire those that have a bachelor's degree in agriculture or a related field. Agricultural workers help run farm equipment, maintain crops and care for livestock. These workers do not typically need a high school diploma unless they're involved in animal breeding.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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