Fashion Marketing Majors: Salary and Career Facts

Find out about the types of jobs you could pursue with a degree in fashion marketing. Read on to learn more about career options along with key responsibilities and salary information. Schools offering Fashion Design & Merchandising degrees can also be found in these popular choices.

What Can You Do With a Fashion Marketing Major?

A degree in fashion marketing can help prepare you for a variety of related careers in retail, fashion, marketing and public relations. Careers in this field focus on the fundamentals of fashion and retail buying. Three job opportunities include purchasing manager, marketing manager and fashion designer. Purchasing managers check with different retailers and wholesalers to find the best price on materials to buy - typically meaning fashion materials for those in the industry - and recording purchases made for their organization. Marketing managers direct and oversee advertisement and marketing campaigns to create interest in different companies and products. Fashion designers use their knowledge of the industry and fashion history to create new and innovative clothing styles for practical and aesthetic means, presenting their designs to retailers and buyers.

The table below outlines the general requirements for these career options.

Purchasing ManagerMarketing ManagerFashion Designer
Degree RequiredBachelor's degree, some firms require a master's degree in order to advanceBachelor's degreeBachelor's degree
Educational Field of StudyMarketing,
Business,
Economics
Business,
Finance,
Marketing,
Economics,
Advertising
Fashion Design,
Fashion Merchandising or Marketing
Key Responsibilities Evaluates price and quality; interviews vendors; visits supplier plants and distribution centers; maintains records of items bought and inventories; negotiates contracts Plans programs to create interest in a product; works with art directors, sales agents, and financial staff; initiates market research; develops price strategies; meets with clients Studies fashion trends; chooses fabrics and styles of garments and accessories; creates prototype designs; presents designs to retailers; goes to trade shows
Job Growth (2014-2024)1%*9% (for advertising, promotions, and marketing managers)*3% *
Average Salary (2015) $114,130*$140,660*$73,180*

Source: *U.S. Bureau of Labor Statistics

What Programs are Available for Fashion Marketing?

Degree programs in fashion marketing - also known as fashion merchandising - generally award associate's and bachelor's degrees. Certificate programs, which do not require general education courses, are also available, and they focus mainly on the fundamentals of fashion and retail buying. The three major focuses of typical programs are fashion, retail, and marketing.

The associate's degree emphasizes on the merchandising and retail aspects of the fashion field. Some of the subjects you may look at during your study include color theory, microeconomics, textiles, merchandising math, imports and exports, fashion history, retailing, and fashion design.

The Bachelor of Science degree in fashion marketing focuses on business and management principles within the retail and fashion industry. Some of the topics you may study throughout your education are management, sales, financial accounting, textiles, history of costumes, apparel analysis, and business law.

What Careers Can I Consider?

Universities boast that a degree in fashion marketing opens many career doors. With a variety of careers available in retail, fashion, marketing, public relations, distribution, and wholesaling you can keep an eye out for numerous job openings. Some job opportunities you can consider in the fashion field are buyer, merchandising assistant, personal shopper, fashion consultant, and distribution planner. Some jobs on the merchandising and marketing end are marketing manager, retail manager, account executive, purchasing agent, and marketing specialist.

How Much Can I Earn?

Your salary in the fashion industry may vary, depending on the career you choose. If you want to use your degree to become a fashion designer your salary may average around $73,180, reports the U.S. Bureau of Labor Statistics (BLS) as of 2015. Conversely, working as a purchasing manager, you can make an average salary of $114,130, also according to the BLS. Furthermore, the bureau notes that, as of May 2015, the average salary for marketing managers was $140,660.

What Are Some Related Careers?

Some related careers include graphic design, market research analysis and financial managing. Graphic designers create visual art intent on making a statement. One way this can be accomplished is through the realm of fashion and clothing. Market research analysts observe trends in consumer markets, using their research to find out what sells best and what a company can do to increase their profits. They may work with marketing managers to create ad campaigns based on what they find. Financial managers monitor the financial health of a company, overseeing budgeting and purchasing to maximize profits and prevent reckless and unneeded spending. All of these careers also require a bachelor's degree to enter the field.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

Popular Schools

  • Strayer University

    Strayer University responds quickly to information requests through this website.

    Popular programs at Strayer University:

    • Master
    • Bachelor Degrees
    • Associate Programs

    Online Programs Available

  • Capella University

    Capella University responds quickly to information requests through this website.

    Popular programs at Capella University:

    • Doctoral
    • Master
    • Bachelor Degrees

    Online Programs Available

  • Purdue University Global

    Purdue University Global responds quickly to information requests through this website.

    Popular programs at Purdue University Global:

    • Master
    • Bachelor Degrees
    • Associate Programs

    Online Programs Available

  • Ashford University

    Ashford University responds quickly to information requests through this website.

    Popular programs at Ashford University:

    • Bachelor Degrees

    Online Programs Available

  • Herzing University

    Herzing University responds quickly to information requests through this website.

    Popular programs at Herzing University:

    Online Programs Available

  • Independence University

    Independence University responds quickly to information requests through this website.

    Popular programs at Independence University:

    • Bachelor Degrees

    Online Programs Available

  • Full Sail University

    Full Sail University responds quickly to information requests through this website.

    Popular programs at Full Sail University:

    Online Programs Available

  • Grand Canyon University

    Grand Canyon University responds quickly to information requests through this website.

    Popular programs at Grand Canyon University:

    • Doctoral
    • Master
    • Bachelor Degrees

    Online Programs Available

  • American InterContinental University

    American InterContinental University responds quickly to information requests through this website.

    Popular programs at American InterContinental University:

    Online Programs Available

  • Walden University

    Walden University responds quickly to information requests through this website.

    Popular programs at Walden University:

    • Bachelor Degrees

    Online Programs Available

  1. 1
  2. 2
  3. 3
  4. 4
  5. Next »