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Food Marketing Majors

Undergraduate programs in food marketing are ideal if you are interested in the business side of the food industry, from production to sales. Read on to learn about common courses, college requirements, online class availability, and potential career options.

What Will I Learn in a Food Marketing Major?

Food marketing programs teach you how to design a marketing plan for a food product produced by an agribusiness enterprise. Accounting terminology is taught, and you'll learn how to calculate financial ratios and net present value (NPV). Coursework in a food marketing major will include agribusiness law, finance, food science communications, food quality control and marketing. You'll also complete electives in English, geometry, calculus, chemistry and accounting.

Common Courses Agribusiness law, finance, food quality control, marketing
Prerequisites High school diploma or GED, high school transcript, SAT or ACT results, AP courses (optional)
Online Availability Hybrid and fully online for certain courses (not this degree program specifically)
Possible Careers Food broker, brand promoter, strategic manager, marketing specialist
Job Outlook (2016-2026)10% growth (for advertising, promotions, and marketing managers)*
Median Salary (2018)$132,620 (for advertising, promotions, and marketing managers)*

Source: *U.S. Bureau of Labor Statistics

What are the Requirements for Admission?

Colleges require a high school diploma or GED equivalent. You must supply an official high school transcript and must meet grade point average requirements (GPA) of the school. Schools may require SAT or ACT scores. Schools advise that you prepare for college while still in high school by taking advanced placement (AP) courses, and relevant courses in mathematics, computer skills and agriculture.

Are Classes Available Online?

Online courses are available, and are sometimes offered as an emphasis in business administration degrees. Areas of specialization include supply chain management, grain science, food engineering and chemistry, dairy food technology and meat science. Some programs are offered in a hybrid format, requiring some hands-on work that can't be completed online.

What Will This Degree Program Prepare Me For?

Careers in food marketing range from running a farm to positions in the retail markets. You may find work with food wholesalers and distributors. Or you may find a position in sales, food production, account management or marketing. Some typical job titles could include:

  • Food broker
  • Farmer
  • Retail and wholesale buyer
  • Marketing specialist
  • Retail manager
  • Brand manager
  • Strategic manager
  • Brand promoter
  • Customer service representative