Interactive Media Specialist: Career and Salary Facts

Research what it takes to become an interactive media specialist. Learn about salary information, job duties, and education to find out if this is the career for you. Schools offering Animation degrees can also be found in these popular choices.

What Does an Interactive Media Specialist Do?

Interactive media specialists are professionals who use computer programming and illustrations to develop, create, and optimize graphics and animation when developing web pages, mobile apps, and other interactive applications. Using digital technologies, interactive media specialists plan, execute and measure the results of a company's digital marketing initiatives. They must know how to use digital tools, social media and analytics to measure the results of their marketing efforts. The chart below provides more information about becoming an interactive media specialist and the earning potential in this field.

Degree Required Bachelor's degree
Education Field of Study Web design, interactive media, graphic design, communications
Key Responsibilities Use graphics and multimedia to help produce apps and website content, oversee project development, and manage other developers
Job Growth (2014-2024) 6%* (for multimedia artists and animators)
Median Salary (2016) $44,386**

Sources: *U.S. Bureau of Labor Statistics, **Payscale.com

What is an Interactive Media Specialist?

When you work as an interactive media specialist, your primary job is to use graphics, animation, images, video and audio files in the production of websites, phone apps or other interactive projects. You're typically responsible for overseeing a project from conception to execution. You might manage a team of graphic designers, developers and programmers all working on a particular project.

If you're interested in becoming an interactive media specialist, you should be familiar with different types of social media, digital technology and web analytics. You should also be able to work with clients who have requested a particular type of interactive media project, such as a website. Your goal is to meet their business needs by giving them a way to interact with potential consumers through digital technology.

Where Might I Find Work?

With a background in interactive media, you might find a position working for an advertising firm, where you'll be responsible for creating digital ads and websites for clients. Similarly, you might find work in the marketing or public relations division of a business or organization. Another option is working at a software company determining ways in which new software might be best used to create websites, campaigns and power point presentations. You could also find work designing and managing the interactive websites for online publications, public relations firms or universities.

What Education Might I Need?

A bachelor's degree is commonly a minimum requirement for entry into this field. Majors may include web design, marketing, graphic design or communications. A Bachelor of Science in Interactive Media Design can provide you with an understanding of technical design fundamentals as well as various types of interactive media. While enrolled in such a program, you usually learn about web design, advertising design, entertainment design, human-computer interaction and project management. You'll likely complete a portfolio of work that will help you secure a position in the field upon graduation.

What Salary Could I Expect to Earn?

The U.S. Bureau of Labor Statistics (BLS) reported that multimedia designers and animators held about 64,400 jobs in 2014. Payscale.com reports that digital media specialists earned a median salary of $44,386 in 2016.

What Are Some Related Alternative Careers?

You may explore being a graphic designer or a web developer. Graphic designers are professional artists who design visual concepts to engage their target audience. They create compelling ads, brochures and other types of products that help establish a company's brand. Web developers, on the other hand, create interactive, attractive and responsive websites to generate traffic and engage website visitors. Both of these alternative careers require a bachelor's degree as well as creativity, computer skills and artistic sense.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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