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MBA in Digital Marketing

Training in digital marketing prepares you to use different media formats for your organization's marketing and advertising needs. Learn about MBA programs in this field, and explore typical course topics, like e-marketing. Check the prerequisites for admission and the availability of online learning options. Get career outlook and salary info for marketing managers.

What Will I Learn in an MBA in Digital Marketing Program?

Master of Business Administration (MBA) programs are available with tracks in digital marking. These programs take a step beyond e-marketing and e-commerce to examine how marketing tactics can be used to their full potential in other media formats, such as television and radio.

Courses in an MBA in Digital Marketing program cover marketing topics, in addition to exploring how digital media has changed the marketplace. As a graduate student, you'll also complete a research project or thesis, depending on the program you choose. Some of the typical courses you might take in such programs include:

  • E-marketing
  • Search engine optimization
  • Digital brand management
  • Online public relations strategies
  • Security and privacy issues
  • Marketing strategies

Common Courses Marketing strategies, online public relations strategies, search engine optimization, e-marketing, digital brand management
Prerequisites Bachelor's degree, GMAT or GRE scores, letters of recommendation; previous work experience is usually required
Learning Environment Mostly on campus, but there are related MBA programs available online
Potential Career Fields Advertising, graphic design, Web design, marketing

What Are the Admission Requirements for an MBA in Digital Marketing?

In order to enroll in an MBA in Digital Marketing program, you'll need to have a bachelor's degree from an accredited school. A variety of undergraduate majors are usually acceptable for admission. You'll also typically need GMAT or GRE scores and letters of recommendation. While most MBA programs are designed for those with professional experience, some programs accept students fresh from an undergraduate program, with no prior experience in business.

Can I Complete This Program Online?

To earn an MBA in Digital Marketing, you'll typically have to complete an on-campus program; however, there are a limited number of schools offering the degree online. While a digital marketing track might not be available via distance education, there are general MBA programs and MBA programs in related specializations offered online that include coursework in digital marketing. You can also find online graduate certificates in digital marketing.

What Will My Career Options be After Graduation?

With an MBA in Digital Marketing, you may find a job in Web design, graphic design, marketing or advertising. Job growth for marketing, advertising and promotions managers is expected to be competitive and grow at a rate of ten percent between 2016 and 2026, according to the U.S. Bureau of Labor Statistics (www.bls.gov). As of 2019, most media managers earned $41,000 to $94,000, while the majority of marketing managers earned between $42,000 and $99,000, according to Payscale.com.