MBA in Marketing Management: Online and Campus-Based Programs

Obtaining an MBA in Marketing Management can prepare you a career in management in various industries and corporations. Read on to learn about prerequisites, common courses, career options, salary projections and employment outlook for marketing managers. Schools offering Marketing Management degrees can also be found in these popular choices.

What Are the Prerequisites for an MBA in Marketing Management Program?

Before you enroll in a marketing management MBA program, you'll need to earn a bachelor's degree. While there typically are no specific requirements regarding your undergraduate major, you'll likely benefit from taking courses in accounting, business and marketing. MBA programs with a marketing emphasis are offered both on campus and online.

Prerequisites Bachelor's degree
Common Courses Brand management, media marketing strategies, organizational behavior
Job Outlook (2014-2024)* 5% (sales managers); 9% (marketing managers)
Median Salary (2014)* $110,660 (sales managers); $127,130 (marketing managers)

Source: *U.S. Bureau of Labor Statistics

What Courses Will I Take?

In general, you'll be required to take courses that focus on marketing methodologies and research. These courses can provide an overview of how products are developed and how marketing demographics are considered during their development. You also might learn how consumer behavior is researched and incorporated into decisions behind product development, as well as marketing campaigns.

Additionally, you might explore ways to develop a product's image and effectively establish brand names. You're also likely to learn how to use social networking, Internet marketing and similar tools to generate sales. Otherwise, your MBA in Marketing Management coursework might explore:

  • Brand management
  • Business relationships
  • Media marketing strategies
  • Strategic planning
  • Organizational behavior
  • Interactive marketing

What Is the Job Outlook for This Field?

The U.S. Bureau of Labor Statistics (BLS) indicated that jobs for marketing and sales managers were expected to increase by 9% and 5%, respectively, between 2014 and 2024 (www.bls.gov). While you can expect competition for these jobs, opportunities were forecast to be greatest for those with a degree and internship experience. According to the BLS, employers usually look for applicants with a 4-year degree, though a master's degree may enhance job prospects.

How Much Can I Earn?

The BLS reported that marketing managers had a median annual income of $127,130 in May 2014. Those working as sales managers had a median income of $110,660 that same month.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

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  • Southern New Hampshire University

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  • Strayer University

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  • Davenport University

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  • Brenau University

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  • Colorado Christian University

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