Marketing Analyst: Career and Salary Facts

Explore the career requirements for marketing analysts. Get the facts about salary, job duties and education requirements to determine if this is the right career for you. Schools offering Marketing degrees can also be found in these popular choices.

What Does a Marketing Analyst Do?

Marketing analysts crunch data about advertising and marketing trends in order to advise companies on the best sales strategies for their products. The position requires a strong foundation in statistics, economics and psychology; a background in sales or business may also benefit you in this career. Marketing analysts are responsible for collecting data on market conditions, customers and more, and then analyzing this data with statistical software. They also examine the effectiveness of marketing strategies. They present their findings in reports and charts that are available to their clients and management. See the table below for important career and salary facts.

Degree Required Bachelor's degree
Education Field of Study Marketing, economics, math, computer science
Key Skills Data analysis, project management, communication
Job Growth (2014-2024) 19%*
Median Salary (2015) $62,150*

Source: *U.S. Bureau of Labor Statistics

What Is a Marketing Analyst?

A marketing analyst, also referred to as a marketing research analyst, evaluates data to assist in making targeted decisions for a company's product or services development and advertising. As a marketing analyst, you'll execute and track research projects. After interpreting the data, you'll draw conclusions that can be used to determine what actions should be taken. You might present your findings to management in order to develop additional programs and make recommendations that could benefit the company.

What Qualifications Do I Need?

Since you'll be working with a great deal of data, strong analytical and project management skills can be helpful. You should be able to communicate effectively to present and implement various marketing programs. You might also need computer skills to process and monitor your data.

What Type of Education or Training Do I Need?

A bachelor's degree in marketing or economics could prepare you to become a marketing or survey researcher, although majors with coursework in business analysis, consumer behavior, statistics or sampling theory might also be beneficial for obtaining entry-level positions. A master's or doctoral degree could be preferred for more technical analyst positions.

Additional education and specific training in your particular industry might be useful when you're seeking advancement opportunities. The Marketing Research Association (MRA) offers several unique certifications to help you demonstrate proficiency in your field (www.marketingresearch.org). As a research provider, you could earn specialized credentials in data collection or research project management. If you specialize in corporate research, the MRA offers certifications for primary and secondary researchers. Additionally, a research adjunct credential is available if you teach at the university level.

What Is the Job Outlook?

According to the U.S. Bureau of Labor Statistics (BLS), employment for marketing analysts was expected to increase 19% between 2014 and 2024 (www.bls.gov). One of the driving forces behind this growth was the aim of companies to reach international markets effectively. The BLS reported the median yearly income for a marketing analyst was $62,150 in 2015.

What Are Some Related Alternative Careers?

Cost estimators, operations research analysts and public relations specialists are just a few of the related careers that require a bachelor's degree. Cost estimators typically specialize in a particular industry and use various kinds of data to estimate factors like the labor, time and more required to create a product or provide a service. Operations research analysts examine various operations of an organization to solve problems or improve strategies. They use advanced math to analyze these complex issues. Public relations specialists work with clients to create and maintain a positive public image.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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