Marketing Bachelor's Degree Programs

Get information about bachelor's degree programs in marketing, its online availability, and find out what you'd study as an undergraduate student in this field. Read about potential career outcomes for those who earn a bachelor's degree in marketing. Check the job outlook and salary potential for the marketing field. Schools offering Marketing degrees can also be found in these popular choices.

How Does a Typical Marketing Bachelor's Program Work?

These programs often take 4-5 years to complete and usually consist of 120-128 credits. Depending on the school and program offered, you may be able to earn a Bachelor of Arts, Bachelor of Science or Bachelor of Business Administration, with an emphasis in marketing or marketing management. If you hold an associate's degree or its equivalent, you might qualify for a degree-completion program. This type of program consists entirely of upper-level courses and can take about two years to complete.

Common courses in a marketing bachelor's program include advertising and promotion management, market research techniques, consumer behavior, statistics, economics and electronic commerce. You may also have the opportunity to complete an internship with a school-approved company.

If your schedule or location prevents you from attending classes on campus, you may be able to enroll in an online program. Some online marketing programs contain an internship component that must be completed in person. Schools may set up an internship program so that it can be completed during a summer session.

Program Duration Programs typically take four to five years to complete, but can be completed quicker depending upon if potential students possess previous post-secondary credits
Common Courses Consumer behavior, statistics, economics, market research techniques, advertising and promotion management
Learning Environment Traditional classroom and online programs are available
Possible Careers Marketing manager, market research analyst
Median Salary (2018)*$63,230 (for market research analysts and marketing specialists)
Job Outlook (2016-2026)*23% (for market research analysts and marketing specialists)

Source: *U.S. Bureau of Labor Statistics

Why Should I Pursue a Degree in this Field?

According to the U.S. Bureau of Labor Statistics (BLS), many marketing specialists and managers hold at least a bachelor's degree with an emphasis in marketing (www.bls.gov). Most universities and community colleges offer bachelor's programs in this field. The website of the Association to Advance Collegiate Schools of Business (AACSB) may be helpful when searching for a marketing school. Recognized by the Council for Higher Education Accreditation as a legitimate accrediting agency, the AACSB offers an online list of accredited schools that offer marketing programs.

What Are Some Career Possibilities?

With a degree in marketing, you might find a job as a market research analyst, marketing specialist or marketing manager. Market research analysts and marketing specialists often create consumer surveys, determine the appropriate price for a product and help develop advertising plans. Marketing managers may oversee employees in a marketing department and collaborate with other supervisors, including public relations and advertising managers.

The BLS reported that employment for market research analysts and marketing specialists was expected to increase by 23% from 2016-2026. The number of employed marketing and sales managers was projected to increase by eight percent during the same period. In 2018, the median annual wage for market analysts and specialists was $63,230; marketing managers earned an annual median salary of $134,290.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

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