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What Schools Have Marketing Degrees in Houston, Texas?

Learn about marketing programs in the Houston, TX, area. Get information about degree programs available and admission and program requirements to make an informed decision about your education.

Are you looking for a university near Houston, Texas that offers a degree in marketing? The following information about different universities may help you decide.

What You Should Know

Right in Houston, approximately 4 universities offer marketing degree programs. Bachelor's degrees in marketing could be earned in about 4 years and offer foundational business skills training along with instruction in more advanced topics. If you already hold a bachelor's degree, you might work toward a 1-year master's degree in business administration with a marketing specialization. Weekend and evening classes may be available in the 36-credit master's degree program. Alternately, with a bachelor's degree you could opt to work toward a 60-credit doctoral degree spanning approximately 4-5 years that can prepare you to work in research and academia. Explore the following programs to choose the one that suits your personal needs.

Marketing Bachelor's Degree Programs near Houston, TX

Houston Baptist University

In this degree program, you will be required to take 42 credit hours of business core classes, including accounting, economics, business math, finance and business strategy. Required marketing courses include consumer behavior, marketing research and marketing strategy. You can also choose electives in topics such as advertising, international marketing, professional sales and public relations.

  • Program: Bachelor of Business Administration in Marketing
  • Program Length: 125 credit hours
  • Tuition and Fees: $32,530 per year (2018-2019)
  • School Type: 4-year, private; about 2,321 undergraduate and 1,111 graduate students

Texas Southern University

This degree program is offered through the Jesse H. Jones School of Business. The curriculum includes classes in business, marketing and liberal arts. Business coursework includes topics like economics, business math, business statistics and accounting. Marketing core courses include topics such as marketing communications, marketing platforms, international marketing, marketing decision-making and strategic marketing management.

  • Program: Bachelor of Business Administration in Marketing
  • Program Length: 120 credit hours
  • Tuition and Fees: $9,173 per year for TX residents, $21,623 for non-residents (2018-2019)
  • School Type: 4-year, public; about 7,604 undergraduate and 2,128 graduate students

University of Houston

This degree program provides pre-business, core, upper-level business and marketing courses. You'll learn how to research marketing topics, advertise and sell products, develop a marketing plan and analyze buyer behavior. The program allows you to further customize your education by choosing electives in various marketing interest areas, such as retailing, communications, research and sales.

  • Program: Bachelor of Business Administration in Marketing
  • Program Length: 120 credit hours
  • Tuition and Fees: $8,913 per year for TX residents, $21,273 for non-residents (2018-2019)
  • School Type: 4-year, public; about 38,348 undergraduate and 7,976 graduate students

University of St. Thomas

The Association of Collegiate Business School and Programs (ACBSP) and the International Assembly for Collegiate Business Education (IACBE) accredit this degree program. Foundational business principles and specific marketing-related classes make up your curriculum. Course topics may include accounting, business law, marketing application, consumer behavior, marketing research and marketing communications.

  • Program: Bachelor of Business Administration in Marketing
  • Program Length: 126 credit hours
  • Tuition and Fees: $33,580 per year (2018-2019)
  • School Type: 4-year, private; approximately 1,978 undergraduate and 1,245 graduate students

Marketing Master's Degree Programs near Houston, TX

University of St. Thomas

This program is suitable for those with bachelor's degrees in any field of study. You start off learning core business principles as well as more advanced concepts, such as marketing management theory. In the marketing concentration, you can choose 3 of 6 electives, which can help you understand global markets, how to set up online businesses and develop your entrepreneurship skills. The program offers evening and weekend courses in order to accommodate various scheduling needs.

  • Program: Master of Business Administration with a specialization in marketing
  • Program Length: 36 credits (roughly 1 year, full-time)
  • Tuition and Fees: $21,454 (2018-2019)
  • Prerequisites: Bachelor's degree; classes in financial accounting, business statistics, finance, economics, management, marketing, legal environment of business
  • Admission Requirements: GMAT, 3 letters of recommendation
  • School Type: 4-year, private; about 1,978 undergraduate and 1,245 graduate students

Marketing Doctoral Degree Programs near Houston, TX

University of Houston

This graduate program is specifically geared toward individuals wanting to work in academia and research. You are required to complete this program with full-time enrollment. There are 7 courses all students in this program must take, which include marketing behavior concepts and marketing management. Additionally, you can expect to conduct extensive research and present your findings, take qualifying and comprehensive exams and prepare a dissertation. After the second year, you may begin teaching undergraduate classes in the marketing and entrepreneurship department.

  • Program: Ph.D. in Marketing
  • Program Length: 60 semester hours (roughly 4-5 years, full-time)
  • Tuition and Fees: $9,216 for residents; $18,465 for non-residents (2015-2016)
  • Prerequisites: Bachelor's degree
  • Admission Requirements: GMAT or GRE, statement of purpose, resume, 3 letters of recommendation
  • School Type: 4-year, public; about 38,348 undergraduate and 7,976? graduate students

In summary, Houston has many choices for different universities that offer marketing degree programs at both undergraduate and graduate levels that vary in tuition cost and size.