Marketing Management Associate's Degree

Learn more about associate's degree programs for marketing management. Find out about what the curriculum is like, admissions requirements and potential career paths. Schools offering Marketing Management degrees can also be found in these popular choices.

What Is a Marketing Management Associate's Degree Program?

Associate's degree programs in marketing management are 2-year courses of study that train you for entry-level marketing, business and advertising careers. This program can be found on traditional college campuses, but you can also earn it entirely online. Distance-learning programs require you to have access to a computer that meets minimum technical requirements and has access to the Internet. Additionally, online programs may require a time commitment of several hours per week during which you participate in Internet-based discussions, correspond with professors by email or complete homework. A high school diploma or GED certificate is usually the minimum requirement for admission.

Prerequisites High school diploma or GED
Online Availability Fully online programs are offered
Common Courses Marketing, human relations, logistics, accounting, advertising
Continuing Education Bachelor's degrees are available
Median Salary (2018)$134,290* (for marketing managers)
Job Outlook (2016-26)10% growth* (for all marketing managers)

Source: *U.S. Bureau of Labor Statistics

What Will I Learn?

Coursework trains you in fundamental business principles as well as in industry-standard marketing theory and practices. You gain skills in management, sales, logistics and leadership. Areas of study could include human relations, logistics, purchasing, market research and market analysis. Some programs also help facilitate internships, allowing you to gain professional experience before you enter the job market. The following are examples of the classes you could take:

  • Web marketing
  • Business career management
  • Communication skills
  • Market research methodologies
  • Sales management
  • Writing for business
  • Financial accounting
  • Advertising principles

What Can I Do After I Graduate?

With an associate's degree in marketing management, you can apply for entry-level jobs at marketing agencies, advertising firms or private businesses. You're eligible for jobs like account manager, advertising specialist, advertising representative, media planning associate or promotions agent. Other job titles could include sales representative, marketing management junior manager or market analyst.

Another option is to continue your education at the baccalaureate level. A bachelor's degree program is a 4-year course of study, although some programs let you transfer credit you earned in your associate's degree program and graduate in only two years. Majors related to marketing include business administration, advertising or communications.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
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