Master's Degrees Programs in Advertising
Advertising master's degree programs can provide you with the expertise and practical experience to qualify for managerial positions in advertising, marketing, promotion and sales. If you would like to learn more about coursework in this degree program and your career options, read on.
What Courses Can I Expect in an Advertising Master's Degree Program?
The curriculum includes advanced theoretical knowledge and research of advertising, marketing, technology and communication. You will be exposed to the different aspects of effective advertising campaigns while learning how to research, strategize and present the information. Training also includes producing advertisements for the Internet, radio, television and print mediums. Through case studies and hands-on research, you will build experience in managing advertising campaigns and analyzing consumer responses. Topics covered in the advertising program include:
- Promotion management
- Media management
- International advertising
- Advertising and society
- Consumer behavior
In addition to the required coursework, you will be expected to complete a master's thesis or final project. Master's theses must be presented and defended in front of a supervisory committee. Final projects usually consist of a comprehensive portfolio that demonstrates professional mastery.
| Common Courses | Marketing, communications, advertising, consumer behavior, media management |
| Prerequisites | A bachelor's degree and advertising background are required for admission; if basic knowledge is not fulfilled, students may be required to complete introductory courses |
| Possible Careers | Promotions manager, marketing research manager, advertising manager, marketing manager, sales manager |
| Learning Environment | Traditional classroom and online degrees are offered |
| Median Salary (2018) | $117,130* (for advertising and promotions managers) |
| Job Outlook (2016-26) | 5%* (for all advertising and promotions managers) |
Source: *U.S. Bureau of Labor Statistics
What Prerequisites Will Qualify Me For Admission?
In order to gain entry into the master's program, you must demonstrate advertising or marketing knowledge from your undergraduate study or work experience. Without an advertising or marketing background, you will be required to complete introductory coursework in advertising and marketing or complete independent study. You may also be requested to submit a portfolio to demonstrate professional competency.
What Careers Can I Find With This Degree?
A master's degree in advertising gives you the practical expertise and industry knowledge to work in management roles in virtually all industries. Sample titles you may include marketing manager, promotions manager, advertising manager, marketing research manager and sales manager. The U.S. Bureau of Labor Statistics projected a growth of ten percent for advertising, marketing, and promotions managers from 2016-2026 (www.bls.gov).
Can I Find This Program Online?
Online and on-campus programs are available for advertising master's degree programs. Online programs are usually offered as non-thesis tracks. Some programs provide real-time interaction between on-campus and online students. Online advertising classes are accessed using course management systems and interactive communication tools. To get started with an online degree program, you will need a computer with an Internet connection. Additionally, some master's degree in advertising programs may require you to use special software such as Adobe Acrobat and Microsoft Word.