Music Business Majors

A bachelor's degree program in music business can teach you the leadership and music marketing skills needed to work as an agent or manager. Read on to learn about admission requirements, coursework, online options, career opportunities and salary potential within the field. Schools offering Music Business degrees can also be found in these popular choices.

What Can I Expect in a Music Business Program?

Bachelor's degree programs award a Bachelor of Science, Bachelor of Arts or Bachelor of Music in Music Business. Bachelor's degree programs often allow you to minor in subjects such as music production or marketing. Music business programs provide you with many opportunities to sharpen your skills in the music industry, usually through internships with music labels or companies. Some schools house their own recording companies or school radio stations that you can volunteer at to gain experience.

Music business courses cover the history of music, as well as its development in the digital age. Leadership and problem solving skills are emphasized because you must be able to manage artists and organize musical events. The program also explores how to balance artistic expression with profit earning. Typical topics include:

  • Copyright laws
  • Music advertising
  • Music theory
  • Business accounting
  • Music publishing
  • Management principles
  • Artists' rights
  • Music merchandising

Common Courses Music theory, music history, digital music development, copyright law, music publishing
Prerequisites Academic transcripts, personal statement, recommendation letters; audio sample may be required for some programs
Online Availability Fully available online; hybrid options also offered
Median Salary (2018)* $134,290 (for all marketing managers)
$114,800 (for all public relations and fundraising managers)
Job Outlook (2016-2026)* 10% growth (for all marketing managers)
10% growth (for all public relations and fundraising managers)

Source: *U.S. Bureau of Labor Statistics

How Do I Apply?

If you wish to apply to a bachelor's degree music business program, you usually must submit academic transcripts, multiple recommendation letters and a personal statement. You also might need to send in an audio recording of your vocal range. Placement tests may be required before beginning classes. A few bachelor's degree programs require you to have already earned your associate's degree prior to applying.

What Are the Online Options?

It is possible to complete a music business bachelor's degree program online. If music business programs are difficult to find, you can also earn an entertainment business bachelor's degree online.

The program offers fully-online programs, as well as some that mix online coursework with required on-campus class meetings. Programs usually require you to complete independent projects like business plans, marketing pitches and publicity blogs online. You will need an Internet connection and specific Web browsers to participate in an online program.

What Jobs Can I Apply For?

A music business background can prepare you for management positions in advertising, promotions, marketing and public relations. According to the U.S. Bureau of Labor Statistics (BLS), a bachelor's degree is usually the minimum education requirement necessary to obtain entry-level positions (www.bls.gov). The BLS reported that advertising and promotions managers made a median annual wage of $117,130 in May 2018, while marketing managers earned a median yearly income of $134,290. Public relations managers made a median salary of $114,800 per year in May 2018, stated the BLS.

With your bachelor's degree in music business, you also can apply for an entry-level job as an advertising sales agent in the music and entertainment industry. The BLS stated that advertising sales agents earned a median salary of $51,740 per year in May 2018. You can also work as a music agent or business manager. Salaries vary widely depending on the level of clients that you represent. According to PayScale.com, agents and business managers of artists, performers or athletes earned an median annual salary of approximately $60,173 in August 2019.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
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